What are the responsibilities and job description for the Director - Consumer Marketing position at Bedgear?
Why Work @ BEDGEAR?
If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being :
HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN
About BEDGEAR PERFORMANCE
Launched in 2009, BEDGEAR is the brand of Performance that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything!
Learn more at bedgear.com.
Summary : We are seeking an experienced and innovative Director of Consumer Marketing to lead and elevate our marketing strategies. In this role, you will oversee marketing communications, including public relations, influencer partnerships, and affiliate marketing, while driving consumer engagement, brand awareness, and growth. You will be responsible for crafting data-driven campaigns that resonate with our target audience and managing cross-functional teams to execute initiatives effectively. The ideal candidate has a proven track record of leading successful marketing strategies, building strong consumer connections, staying ahead of industry trends and a strategic thinker passionate about delivering results.
Essential Functions (include but not limited to) :
- Performance Marketing
Design and execute data-driven marketing campaigns to enhance consumer engagement and drive sales growth.
Lead the development of comprehensive marketing strategies aligned with business goals and consumer needs.
Oversee the execution of public relations strategies to build and protect brand reputation.
This job description is intended as a general guideline and should not be considered an exhaustive list of responsibilities. This Director of Consumer Marketing role may be required to perform additional duties, as well as be tasked with special projects as needed.
MUST HAVE : The ideal candidate brings proven expertise in performance marketing, with a track record of managing ROI-driven campaigns across digital channels such as paid media, search, and social. They excel at developing and executing comprehensive marketing strategies, leading cross-functional teams, and optimizing operations through effective budget management and process improvement. Experience in marketing communications is essential, including public relations, influencer partnerships, and affiliate marketing. Strong analytical skills, coupled with exceptional leadership, collaboration, and communication abilities, are critical to aligning teams and external partners with business objectives while driving measurable results.
Qualifications / Requirements :
Education / Experience / License Requirements :
Sensory Requirements : Should have working use of hearing and vision with or without the use of corrective lenses / hearing aids to be able to read paperwork, work on a computer screen for an extended period of time, and frequently speak on the phone.
Environmental : N / A - indoor office environment
Language Skills : English proficiency required (reading, writing, speaking, comprehension). Knowledge of an additional language(s) is a plus!
Mathematical Skills : Basic arithmetic and algebra
Reasoning Ability : Solid understanding of branding and marketing communications strategies and tactics; excellent planning and problem-solving skills with limited resources; ability to effectively prioritize and project manage multiple assignments at any given time. Ability to use judgement to make important decisions.
Work Environment : Indoor office environment most times.
Physical Demands : ACTIVITY
FREQUENCY ACTIVITY
FREQUENCY
Push / Pull : Walk
Drive : Automatic
BEDGEAR is proud to be an Equal Opportunity Employer that participates in the E-Verify program!
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