Growth Marketing Manager

BEDJET GROWTH MARKETING MANAGER JOB DESCRIPTION

About BedJet: BedJet is a rapidly growing sleep technology consumer product company based in Newport, Rhode Island. With over 7000 5-star reviews, our products improve the lives of our customers via better sleep and bedtime comfort. BedJet was one of very few Rhode Island companies to be featured on the hit ABC series Shark Tank. The BedJet company is entrepreneurial, highly financial stable, and has a great company culture with huge opportunities for personal growth. We are a digitally native company that sells primarily online, but with ongoing expansion into more traditional reseller distribution channels. Learn more at bedjet.com.  

Salary Range: $55K to $80K base per year commensurate with experience, with additional uncapped incentive bonus compensation plan that can reach over $100K total package compensation. This role also comes with company profit sharing plans, and stock option equity participation in the company.   

Role Summary:  We are looking to add an aggressive and results-oriented Growth Marketing Manager to join our sales and marketing team. The ideal candidate will have an entrepreneurial nature, be capable of multitasking, and be self-motivated with a versatile can-do attitude.

This role will support strategic growth initiatives at BedJet through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. This is an in-office role located in Newport, RI. Remote applicants will not be considered.  

Key Responsibilities:

• Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
• Produce effective ad creative and UGC assets utilizing influencers and content creators   and the company’s internal/external design teams. 
• Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.   
• Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.     
• Manage and expand profitable affiliate and influencer relationships.  
• Organic social media management and community moderation with intent to drive profitable traffic and awareness. 
• Maintain marketing performance reports, documentation of results, insights, and best practices.
• Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

• Minimum 3 years of hands-on experience in ecommerce growth or digital marketing role, ideally within a digital marketing agency or a DTC consumer product company.
• Experience managing creative digital asset production with designers, influencers, and content creators.
• Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).
• Strong organizational and project management skills with a proven ability to manage multiple campaign elements and timelines.
• Proficiency in tracking, analyzing, and reporting campaign performance and creative testing results.
• Excellent communication skills and ability to collaborate across cross-functional teams.