What are the responsibilities and job description for the Growth Marketing Specialist position at Robert Half?
We are offering a long term contract employment opportunity for a Growth Marketing Specialist in New York. This role is pivotal in generating sales pipeline for our Go-To-Market team, working alongside marketing, sales, and partnership teams to devise comprehensive digital strategies aimed at optimizing lead acquisition across various programs and channels.Responsibilities:• Implement multi-channel campaigns such as email, digital, social, ABM, and events to support enterprise sales objectives• Handle website updates using Webflow to facilitate campaign launches, distribute content, and initiate lead capture initiatives• Organize and execute webinars and field events from conceptualization to execution, encompassing sponsorships, logistics, promotion, and follow-up• Work closely with Sales and internal teams to pinpoint strategic opportunities, align messaging, and provide account-specific support• Lead partner marketing projects, including the creation of co-branded assets, joint webinars, and sponsored events with external partners• Develop impactful content like case studies, thought leadership, and sales enablement materials tailored for enterprise audiences• Monitor, analyze, and optimize campaign performance to enhance engagement, conversion, and ROI• Maintain alignment with the GTM strategy, contributing to cross-functional initiatives that boost revenue growth.
Salary : $28 - $32
