Director of Marketing

Job Title: Marketing Director – Beefmaster Breeders United

Location: Bryan, TX

Job Type: Full-time

Overview: We are seeking a dynamic and experienced Marketing Director to join our team at Beefmaster Breeders United. This role is pivotal in promoting our breed association's mission, enhancing member engagement, and driving growth through innovative marketing strategies. The ideal candidate will have a deep understanding of the cattle industry in the US, coupled with strong marketing expertise, and exceptional communication skills. This role will require travel throughout the United States to promote the breed.

Responsibilities:

• Develop and execute comprehensive marketing strategies to promote Beefmaster Breeders United and its cattle and programs.
• Help develop marketing materials, including advertisements, brochures, and digital content.
• Manage and enhance the association's brand through consistent messaging and high-quality visual content.
• Coordinate digital and social media platforms effectively to increase visibility and engagement.
• Collaborate with internal teams to develop marketing campaigns that align with organizational goals.
• Monitor and analyze marketing metrics to assess campaign effectiveness and adjust strategies as needed.
• Stay informed about industry trends and competitor activities to identify opportunities for growth.
• Foster relationships with industry stakeholders, members, and partners to support association objectives.
• Assist in the creation of new programs that will drive revenue for the association.
• Represent Beefmaster Breeders United at sales, industry events, conferences, and trade shows.

Requirements:

• Bachelor’s degree in marketing, Communications, Agriculture, or a related field.
• 3 years of proven experience in a marketing role, preferably within the agriculture or cattle industry.
• Strong knowledge of the cattle industry in the US, including market trends, challenges, and opportunities.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling messaging.
• Experience in editing and creating documents for press releases and other communication materials.
• Understanding of digital and social media platforms for advertising and community engagement.
• Ability to think creatively and strategically, with a track record of implementing successful marketing campaigns.
• Willingness and flexibility to travel as needed for meetings, events, and industry engagements.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience working with breed associations or agricultural organizations.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package including health, dental, and retirement plans.
• A vehicle or vehicle allowance provided by BBU.
• Opportunities for professional development and advancement within the organization.
• A collaborative and supportive work environment dedicated to advancing the cattle industry.

If you are passionate about agriculture, marketing innovation, and making a meaningful impact within the beef breed association community, we encourage you to apply. Join us in shaping the future of Beefmaster Breeders United and driving growth in the cattle industry through strategic marketing initiatives. Apply today to be considered for this exciting opportunity. Please submit a resume and cover letter to Dr. Lance Bauer lbauer@beefmasters.org for consideration for this position.

Job Type: Full-time

Pay: Up to $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Weekends as needed

Application Question(s):

• Do you have beef cattle industry experience?

Ability to Commute:

• Bryan, TX 77802 (Preferred)

Ability to Relocate:

• Bryan, TX 77802: Relocate before starting work (Preferred)

Willingness to travel:

• 75% (Preferred)

Work Location: Hybrid remote in Bryan, TX 77802

Salary : $90,000