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Director of Sales and Marketing - Franchise

Hilton Technologies
College Station, TX Full Time
POSTED ON 2/11/2025
AVAILABLE BEFORE 4/10/2025
Job Requirements

Position: Director of Sales & Marketing

Reports To: General Manager & Corporate Director of Sales & Marketing

COMPANY OVERVIEW:

Be a part of something bigger. Join a family. Become a Hotelitarian! We’re hotel people -Hotelitarians- a team of curious, courageous thinkers and doers dedicated to helping one another thrive. At Valor, our relationships with our guests are emotional and our relationships with our Hotelitarians are cultural. At Valor, we are Reimagining Hospitality with PRIDE, by being Passionate, Real, Inspiring, Dynamic and Excellent. Since 2012, Valor has reimagined hospitality, with our feet on the ground, our sleeves rolled up and our eyes on the details. People are at the heart of what we do. And not just any people;

people who value and believe that they can make an impact regardless of how tall the task. We are obsessive about hospitality, we take accountability and initiative, we value one another, we listen and we make bold and ambitious decisions. Does this sound like you? Join our growing, global team and learn what it means to be part of Valor!

POSITION PROFILE:

Analytical, yet creative. Highly motivational. Servant leader. Data driven risk-taker. Loves a challenge. Team focused. Quick-witted. Knows how to have fun and develop a high- performing team. These are just some of the characteristics that the Director of Sales and Marketing will possess! Our next superstar will be responsible for the development and performance of all sales and marketing activities and the team itself. Responsible for developing and implementing a thoughtful; effective sales strategy and working with the marketing team to ensure the hotel’s unique brand pillars are front and center and critical goals are crushed!

ESSENTIAL JOB FUNCTION:

  • Salary range $100,000 to $115,000
  • Foster a work environment where all team members have an opportunity to
  • realize their full potential.
  •  Develop; implement a high-value direct sales program, in accordance with
  • goals established to penetrate new markets and shift desired share from
  • competitors.
  •  Continuously evaluate the hotel’s involvement in the various sales and revenue
  • distribution channels and develop strong working relationships to proactively
  • position and market the hotel accordingly.
  •  Sets goals and expectations for direct reports, align performance and
  • incentives, manages performance issues and holds team accountable for
  • results.
  •  Research and maintain knowledge of customer intelligence in evaluating the
  • market and economic trends that may lead to changes in sales or marketing
  • strategy to meet or exceed customer and owner expectations.
  •  Manage the development of a strategic action plan for the demand generators
  • in the market and at the resort to maximize revenue opportunities and
  • reputation
  •  Develop awareness and reputation of the hotel and the brand in the local,
  • regional and national communities through high-value public relations, digital
  • marketing, social media, strategic partnerships, special events, and direct sales
  • efforts.
  •  Proactively report on the progress and results of the marketing plan and related
  • strategic activities, to include key metrics as well as conversion and return on
  • investment data to key stakeholders.
  •  Continuously provide leadership and direction to the hotel’s sales team to
  • produce excellent results, be the first to market and challenge the status quo.
  •  Increase market share by creating hotel-specific promotions to be
  • communicated using the hotel, brand, 3rd party channels and on-site marketing
  • communication vehicles.
  •  Develop expert knowledge of the hotels signature outlets and seasonal
  • events, drive current and aspirational product positioning in marketplace,
  • seasonality, pricing strategies and master the competitive advantages to the
  • hotels primary/aspirational competitive set(s).
  •  Experience and robust understanding of the needs, challenges, and benefits of
  • this type of hotel.
  •  Exhibit a positive and inspired attitude to all hotel departments and maintain
  • open communications with all Hotelitarians to ensure the best overall
  • performance of the hotel and team members.
  •  Participate and provide critical information to enhance daily revenue
  • management decisions and strategies.

DESIRED SKILLS AND QUALIFICATIONS:

Education: Four-year college degree or equivalent education/experience.

Experience: A minimum of five years of experience in a related management role. Hotel experience preferred.

Skills and Abilities: Ability to perform critical analysis and manage wide-range of information. Extensive knowledge of negotiating and sales procedures associated with the hotel industry. Excellent oral, written and presentation skills sufficient to produce sales and marketing communication that properly reflect the Foundation Image. Listen effectively. Ability to delegate, manage manpower and organize complex projects and establishes priorities consistent with department/hotel objectives. Communicate information and hotel services to management, staff and guests.



Disclaimer
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.

Salary : $100,000 - $115,000

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