What are the responsibilities and job description for the Brand Manager position at Beekman 1802?
Job Details
Job Location: Home - Home, NY
Position Type: Full Time
Salary Range: Undisclosed
Travel Percentage: Negligible
Job Shift: M-F, Days
Description
Beekman 1802 is the world's biggest goat milk beauty company! We are a skin health company based on the clinical science of two ingredients Goat Milk Kindness. We create safe, yet effective, skin and bodycare that's Kind to sensitive skin and the microbiome. We are proud to be sold in thousands of retailers across the country, Ulta, Amazon, Beekman1802.com, QVC/HSN, and internationally.
The Brand Manager role oversees the ideation and implementation of sales and marketing strategies for Beekman 1802. This is a 360 role, owning all brand management and marketing functions alongside the Chief Marketing Officer.
RESPONSIBILITIES
- In partnership with Product Development and CMO, build the innovation strategy, potential of new products and categories, develop product concepts, and determine pricing and launch positioning
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Develop breakthrough 360 programs and animations for both new product launches and core heroes in conjunction with key marketing partners
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Partner with CMO to set yearly brand and marketing strategies alignment with all key stakeholders
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Analyze competitive brands activity and new launches to better understand the marketplace and position the brand to succeed
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In partnership with Planning Team, set, review and analyze targets on a recurring basis to ensure product forecasts, inventory and obsolescence plans are all aligned to the brand strategies
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Partner with the PR and Social Media to ensure that all PR and social media strategies align with overall brand objectives
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Prepare, maintain and execute marketing calendars while managing the creative request process and delivery for all marketing support materials across product launches and seasonal campaigns
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Collaborate closely with Retail & Education Team to ensure brand message is cascaded to sales teams
REQUIREMENTS
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6 years experience in a Brand or Marketing role. Beauty Industry a plus. CPG experience required.
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Experience managing teams directly and influencing teams cross-functionally
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Ability to develop a holistic and detailed understanding of product portfolio in context of brand, Neighbors, and competition to make strategic recommendations for expansion or rationalization
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Strategic thinker and brand builder
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The ability to work in a fast-paced, agile and changing environment with multiple priorities
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Strong organizational, keen attention to detail, follow-up skills
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Strong business acumen and analytical skills, results-oriented
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Good interpersonal skills excellent written and verbal communication
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Can do attitude, flexible with an ability to work with a level of ambiguity
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Ability to deploy ideas effectively and present to Senior Management
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Proactively strengthens the culture and values of Beekman 1802 across the team and brand
Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. We want to level the playing field, so we encourage women, people of color, those in the LGBTQ communities, those with disabilities, and Veterans to apply even if they don't necessarily check every box outlined in the job description. If this job posting or our company mission sounds like they'd be a good fit for you, get in touch - we'd love to connect. We believe an inclusive and equitable environment is the right way to operate a business, and we're proud to be an equal opportunity employer of all qualified people.
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