Demo

Retail Strategy and Consumer Insights Intern

BeHeard Labs
Santa Clara, CA Intern
POSTED ON 3/3/2025
AVAILABLE BEFORE 5/29/2025

About BeHeard :

BeHeard is an innovative seed-stage company aimed at transforming the way businesses gather consumer feedback. Founded by Mayank Mehta and Aneesh Karve, our mission is to serve as a 'superconductor' between businesses and their customers by leveraging considerate AI agents to extract deep insights throughout the customer journey. We are enthusiastic about revolutionizing how companies engage with consumers to enhance their offerings and increase revenues.

We are currently collaborating with both local and global businesses and are eager to welcome interns who are keen to learn the intricacies of building a company from the ground up. As an intern, you will play a pivotal role in collecting and analyzing valuable consumer feedback that will significantly impact our success.

Position Overview :

We are looking for a driven and creative Retail Strategy & Consumer Insights Intern to help us refine our approach to gathering in-store consumer insights. This internship is an excellent opportunity for individuals interested in strategy, consumer behavior, and the integration of consumer feedback mechanisms within physical retail environments, including stores, restaurants, and services.

In this role, you will examine consumer movement through stores to identify optimal engagement points for capturing feedback. Your focus will be on how BeHeard can be effectively woven into the customer journey to gather high-quality insights for major brands and chains.

Key Responsibilities :

  • Retail Store Observations :
  • Visit various retail, restaurant, and service establishments to conduct observations.
  • Analyze customer behavior from entry to exit, focusing on engagement with different areas of the store, such as product displays and service desks.
  • Identify the most effective touchpoints for gathering consumer feedback, including post-purchase and during browsing.
  • Optimize interaction points to ensure we collect valuable insights for our brand partners.
  • Strategic Analysis of Consumer Flow :
  • Map the typical consumer journey within each store to spot opportunities for feedback engagement.
  • Evaluate the effectiveness of current feedback-gathering methods, such as surveys and kiosks.
  • Identify potential barriers to customer participation and propose solutions.
  • Develop Feedback Insertion Strategy :
  • Craft strategies for seamlessly integrating BeHeard into the retail experience.
  • Innovate feedback mechanisms that align with the store's layout and customer journey.
  • Recommend ideal technology and placement options, such as at checkout counters and near displays, to encourage feedback sharing.
  • Provide actionable recommendations tailored to each retail partner based on your findings.
  • Create Strategic Presentations :
  • Design engaging presentations that communicate your findings and strategies.
  • Include visual maps highlighting customer flow and pinpointing effective feedback collection areas.
  • Share ideas for maximizing feedback without disrupting the shopping experience.
  • Customize presentations to fit each brand's unique retail setting and customer demographics.

What You'll Gain :

  • Hands-on experience in retail strategy and consumer insights.
  • Enhanced understanding of how consumer behavior influences retail outcomes.
  • Practical skills in crafting strategic recommendations for prominent brands.
  • Opportunity to innovate and make a real-world impact in retail feedback solutions.
  • Improved research, analysis, and presentation skills.
  • Requirements :

  • Pursuing a degree in Business, Marketing, Consumer Behavior, Retail Management, or a related field.
  • Genuine interest in retail strategy, customer experience, and consumer insights.
  • Strong observational and analytical skills.
  • Ability to think creatively and generate innovative solutions.
  • Exceptional organizational skills and attention to detail.
  • Capacity to work independently and travel to retail locations.
  • A passion for startups and technology as well as consumer engagement.
  • Preferred Qualifications :

  • Prior experience or coursework in retail strategy, consumer behavior, or market research.
  • Familiarity with various retail environments, particularly in the retail, hospitality, and service sectors.
  • If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Retail Strategy and Consumer Insights Intern?

    Sign up to receive alerts about other jobs on the Retail Strategy and Consumer Insights Intern career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $28,347 - $36,593
    Income Estimation: 
    $33,014 - $42,693
    Income Estimation: 
    $28,347 - $36,593
    Income Estimation: 
    $33,014 - $42,693
    Income Estimation: 
    $28,339 - $36,572
    Income Estimation: 
    $28,347 - $36,593
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Not the job you're looking for? Here are some other Retail Strategy and Consumer Insights Intern jobs in the Santa Clara, CA area that may be a better fit.

    Retail Touchpoint — Strategy and Consumer

    BeHeard Labs, San Jose, CA

    AI Assistant is available now!

    Feel free to start your new journey!