What are the responsibilities and job description for the Sr. Director, Consumer Insights and Experience Strategy position at Tinder LLC?
Sr. Director, Consumer Insights and Experience Strategy
Join to apply for the Sr. Director, Consumer Insights and Experience Strategy role at Tinder
Base pay range
250,000.00 / yr - $300,000.00 / yr
Our Mission
Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need : real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45 languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe.”
Our Values
One Team, One Dream : We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It : We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning : We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions : We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences : We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
In this role, you will :
- Consumer Insights Strategy & Leadership : Develop and execute the overall consumer insights strategy to develop a deeper understanding of our users, their needs, preferences, behaviors, and attitudes. Lead the team in delivering insights that generate actionable insights and directly influence product strategies and roadmaps.
- Market & Consumer Research : Oversee the design, execution, and interpretation of consumer research initiatives, leveraging best-in-class quantitative and qualitative methods (e.g., surveys, focus groups, user interviews, ethnographies, A / B testing, etc.).
- User Experience & Product Development : Ensure that user insights are integrated into the product lifecycle, from ideation through launch, and continually advocate for user-centered design. Provide feedback to product teams on user needs and pain points to help optimize the user experience and engagement.
- Team Management & Development : Lead, mentor, and develop a high-performing team of researchers and UX strategists. Create the organizational structure / systems and foster a culture of collaboration, innovation, and continuous learning.
- Voice of the customer : Ensure ongoing monitoring and sharing of customer sentiment, such as customer panels, AI, and other resources. Partner with teams across the organization to highlight and address issues and opportunities.
- Product Development lifecycle : Partner closely with product and design teams throughout the product lifecycle, including product strategy development and prioritization, identifying actionable segmentation and persona development, leading Design Thinking practice, and validating hypotheses.
- Executive Reporting & Communication : Present key insights and recommendations to C-suite executives and other senior stakeholders in a clear, compelling manner.
You'll need :
Nice to have :
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world. Even if you don’t meet all the listed qualifications, we invite you to apply.
Salary Information
The salary range for this position is $250,000 - $300,000. Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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Salary : $300,000
