Marketing Manager

Behind the Scenes Apparel seeks a results-driven Marketing Manager to lead our marketing efforts and drive brand growth.

The ideal candidate will possess a strong background in digital marketing, with expertise in SEO, social media marketing, and e-commerce strategies. As a Marketing Manager, you will be responsible for developing and executing innovative marketing campaigns that resonate with our target audience and enhance our market presence.

Duties:

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
• Manage the creation of relevant content across various platforms, ensuring alignment with brand messaging and voice.
• Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
• Oversee SEO initiatives to enhance website visibility and organic search rankings.
• Collaborate with sales teams to align marketing efforts with business objectives and drive revenue growth.
• Utilize analytics tools to measure the effectiveness of marketing campaigns, providing insights for continuous improvement.
• Manage the company's WordPress website, ensuring content is up-to-date and optimized for user experience.
• Lead social media marketing efforts, creating engaging content that fosters community interaction and brand loyalty.

Skills:

• Proficiency in WordPress for website management and content updates.
• Strong copywriting skills to craft compelling messages across various channels.
• Experience with analytics tools (e.g., Google Analytics) to track campaign performance and derive actionable insights.
• In-depth knowledge of market trends, consumer behavior, and competitive landscape analysis.
• Expertise in SEO best practices to optimize web content for search engines.
• Familiarity with e-commerce platforms and strategies to enhance online sales performance.
• Excellent collaboration skills to work effectively with sales teams and other departments.
• Strong understanding of digital marketing techniques, including email marketing, PPC advertising, and social media strategies.