Director of Bell's Brands

This position is responsible for leading the development and execution of brand strategies for the Bell's Brand portfolio. This role will oversee the brand process and ensure consistent brand messaging across all channels. The Director of Brands collaborates with cross-functional teams to drive brand growth and achieve business objectives.

Ideal candidate would reside within striking distance of our Comstock, MI brewery.

Essential Duties:

• Create and implement a comprehensive and modern brand strategy that aligns with the company’s goals, market trends, and brand’s growth objectives.
• Plan, execute, and evaluate breakthrough campaigns to increase brand awareness and drive customer engagement.
• Manage and review market research to identify consumer insights, market trends, and competitive analysis to inform brand strategies.
• Drive incremental volume, revenue, and profit growth by leading end-to-end project development and execution, ensuring timely and on-budget delivery while addressing consumer needs to guide product innovation and positioning.
• Define key performance indicators (KPIs) to measure the effectiveness of brand initiatives and campaigns.
• Develop compelling narratives and presentations to share brand strategies and updates with senior leadership and key partners.
• Foster strong collaboration across cross functional teams inclusive of PR, New Product Development, Consumer Insights, Sales Leadership, and Field & Activation Marketing to ensure alignment on brand priorities.
• Lead Communications, Product Innovation, and Community Management for the brand.
• Develop and lead team to drive collaboration and performance; provide direction, support, and guidance while addressing challenges and promoting coworker well-being.
• Other duties as assigned.

Education/ Experience/Skills:

• Requires 8 years of experience in brand management, preferably with the beverage or CPG industry.
• Bachelor’s degree in Marketing or Business, or equivalent experience.
• Proven track record of successfully launching and managing brands.
• Strong understanding of consumer insights, brand positioning, and market dynamics.
• Ability to think strategically and creatively while managing multiple projects simultaneously.
• Demonstrated ability to effectively communicate strategies to all levels of the organization.
• Experience in managing cross-functional teams and leading projects from concept to launch.
• Experience in collaboration and effective communication to foster a positive and inclusive work environment.
• Strong organizational and time management skills.

Percent of Travel: 10-25%

Working Conditions: Office, Home Office, and Travel

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $130,000.00 - $160,000.00

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.

Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.