What are the responsibilities and job description for the Brand Manager position at Bellisio Foods?
Job Details
Description
Bellisio Foods, Inc. is a growing global company with a long history of providing quality, innovative food tailored to meet consumer tastes and lifestyles. While headquartered in Minneapolis, Minnesota, our immense production facility in Jackson, Ohio, creates more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks, and side dishes. We are a values-driven organization, making a solid investment in those who foster integrity, prize authenticity, and possess an entrepreneurial spirit.
We cherish that each individual is unique and celebrate the differences that make all of us remarkable. Bellisio Foods commits to embrace diversity, empower through equity, and elevate marginalized voices through inclusion. We believe that our dedication to these aims increases creativity, encourages innovation, drives growth, and creates an engaged and thriving team. We are devoted to providing an inclusive environment, free from harassment and discrimination, where all team members feel welcomed, valued, and respected.
In this Brand Management role, you will be the driving force behind our brand strategy for assigned brands. You will develop and implement short and long-term marketing strategies and plans to support the growth objectives of the company. This will include leading initiatives to enhance brand equity, increase market share, and drive sales growth through new strategies & innovation.
Key Responsibilities
Disclaimer: This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. Duties, responsibilities, and activities may change at any time with or without notice.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Description
Bellisio Foods, Inc. is a growing global company with a long history of providing quality, innovative food tailored to meet consumer tastes and lifestyles. While headquartered in Minneapolis, Minnesota, our immense production facility in Jackson, Ohio, creates more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks, and side dishes. We are a values-driven organization, making a solid investment in those who foster integrity, prize authenticity, and possess an entrepreneurial spirit.
We cherish that each individual is unique and celebrate the differences that make all of us remarkable. Bellisio Foods commits to embrace diversity, empower through equity, and elevate marginalized voices through inclusion. We believe that our dedication to these aims increases creativity, encourages innovation, drives growth, and creates an engaged and thriving team. We are devoted to providing an inclusive environment, free from harassment and discrimination, where all team members feel welcomed, valued, and respected.
In this Brand Management role, you will be the driving force behind our brand strategy for assigned brands. You will develop and implement short and long-term marketing strategies and plans to support the growth objectives of the company. This will include leading initiatives to enhance brand equity, increase market share, and drive sales growth through new strategies & innovation.
Key Responsibilities
- Brand Strategy Development:
- Develop brand positioning including brand architecture, target audience, value proposition and messaging to revitalize brands and drive meaningful difference in the marketplace.
- Conduct market research and analyze consumer insights to identify trends and white space opportunities that will inform strategic brand growth plans.
- Product Management:
- Lead the development of the brands innovation pipeline, identifying gaps and opportunities that align with the brand strategy and company desire to expand and grow capabilities
- Oversee product lifecycle management from ideation to launch, ensuring alignment with brand strategy and consumer needs.
- Monitor and analyze product performance, making data-driven recommendations for improvements and innovations.
- Marketing Execution:
- Provide direction, leadership and inspiration to the cross-functional teams (sales, trade, product development) to ensure alignment and successful execution of marketing initiatives.
- Actively seek and incorporate consumer feedback into brand strategy.
- Track and analyze key performance indicators (KPIs) to measure brand performance and success of brand initiatives and launches
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5 years of experience in brand management within the CPG industry.
- Strong understanding of market dynamics, consumer behavior, and competitive landscape.
- Proven ability to develop and execute successful marketing strategies and plans.
- Excellent analytical skills with experience in data-driven decision making.
- Experience leading cross-functional teams to successful outcomes.
- Strong project management skills and ability to work in a fast-paced environment.
- Exceptional communication and interpersonal skills.
Disclaimer: This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. Duties, responsibilities, and activities may change at any time with or without notice.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
