Brand Manager

The Belly Bandit Marketing team is hiring! 🎉

We're looking for a Brand Manager to lead the charge and help shape Belly Bandit’s future!

Are you a highly organized marketer who thrives in a fast-paced environment, championing cross-functional collaboration, and translating consumer insights into impactful brand decisions? If you're passionate about empowering women in their transition into motherhood and want to make a tangible difference, join our team! Apply now!

Who We Are

Our family of companies started with one simple idea…to make innovative baby products that support bonding between parents and their children. With a legacy of over decades, Ergobaby has become a leading premium baby consumer products company available in over 75 countries and through 700 retailers in the United States. Recognizing that parenthood begins before birth, Ergobaby strategically welcomed Belly Bandit into our family of brands. This female-founded brand has a powerful legacy of empowering women throughout their journey into and through motherhood. Belly Bandit's purposeful, high-quality products provide unparalleled support and confidence during pregnancy, postpartum recovery and beyond.

By combining age-old baby-carrying and belly-wrapping methods with evidence-based science and superior design, both Ergobaby and Belly Bandit offer parents comprehensive support from the first bump to the first steps and beyond. From baby carriers and strollers to postpartum recovery solutions, our family of brands are here to support parent through all the jobs and joys along the parenting journey.

At Ergobaby, we are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. We also know that the right professionals can transform a team and a company. Our "Ergonauts" – a team of talented, caring, and innovative individuals across sales, marketing, product design, and more – are passionate about making this vision a reality. We are looking for the next Ergonaut who shares our passion for supporting parents. If you are a collaborative, curious, and driven individual who wants to make a real impact, we want to hear from you. Join our team and help us support parents from bump to birth, and beyond!

SNEAK A PEAK AT THE LIFE OF AN ERGONAUT at Instagram.com/teamergobaby

About the Job

Drive the strategic growth of Belly Bandit! As Brand Manager, you will define and execute brand positioning, portfolio strategy, and omni-channel go-to-market initiatives. Leverage data-driven insights to identify and capitalize on market opportunities, while leading cross-functional teams to achieve brand success. We are seeking a highly organized self-starter who excels at creative problem-solving and cross-functional collaboration. Excellent communication, project management, and analytical skills are essential for success in this role. They should also share a passion for the maternal wellness space.

This role reports to the Senior Director of Brand Marketing.

Key Responsibilities:

• Develop and execute brand positioning, messaging, and communication strategies
• Portfolio strategy and product management across all lines of business
• Lead omni-channel go-to-market strategy and communications for the brand. Partner with cross-functional teams and key stakeholders to meet and exceed business goals, launch new products and sustain sales momentum.
• Manage go-to-market processes and timelines
• Go to market and sales materials (product catalog, sell sheets, sell decks)
• Communication & campaign strategy
• Communications & asset briefs (marketing briefs)
• Global cross-functional communication, share out & on-going feedback loop (Launch, Learn & Love)
• Communications calendar management
• Analyze brand performance and market trends to identify growth opportunities, including competitive and pricing analysis
• Act as the voice of the consumer, synthesizing industry trends, sales data, and customer feedback to identify product and communication opportunities

Requirements:

• Bachelor's degree in Business Administration, Marketing, Communications, or related field.
• 3-5 years of experience in brand marketing, market research, or a related field.
• Familiarity with digital marketing and e-commerce, DTC experience a plus.
• Proven analytical skills with a strong attention to detail.
• Demonstrated ability to think creatively and work effectively in cross-functional teams, both with marketing channel owners as well as innovation, design, customer service, supply chain, and/or finance.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills, with experience keeping multiple initiatives on track while improving processes for efficiency and effectiveness
• Thrives in a fast-paced, entrepreneurial environment, adapting to shifting priorities while staying focused on impact
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).