What are the responsibilities and job description for the eCommerce Analyst position at BENCHMADE?
ECOMMERCE ANALYST
Benchmade is seeking a highly analytical, customer-focused eCommerce Analyst to join our high-growth ecommerce team. In this role, you will be responsible for deeply understanding our customers-both new and returning-analyzing their behaviors and identifying trends to inform data-driven decision-making. You will focus on answering key questions : Who are our customers? Where are they coming from and what are they purchasing? How do they engage with our brand across the funnel? Your insights will drive customer acquisition, retention, and overall revenue growth.
The ideal candidate thrives in a fast-paced environment, is comfortable handling ad hoc requests, and has experience leveraging AI-driven tools and technologies to accelerate insights, optimize campaigns, and enhance predictive analytics.
Reporting to the Director of eCommerce and Customer Experience, this is a pivotal position for the next phase of growth at Benchmade. You will build and operate a daily reporting model that is deeply based in the customer journey, enabling the team to make fast decisions based on trends and become the core of how the team operates.
RESPONSIBILITIES :
- Customer Insights : Analyze and segment customers by demographics, purchase behaviors, and channel attribution to uncover who our customers are and how they interact with our brand.
- Acquisition vs. Retention : Develop actionable insights around new vs. returning customers, identifying opportunities to improve customer lifetime value (LTV), retention metrics, and repeat purchase behavior.
- AI-Driven Analytics : Leverage AI tools and models to enhance customer segmentation, automate forecasting (e.g., LTV and churn predictions), and streamline insights generation for faster decision-making.
- Channel Attribution : Leverage tools to map customer journeys across acquisition channels (e.g., Meta, Google, email, and organic) to understand which sources drive the most valuable customers. Utilize AI to support multi-touch attribution models and optimize cross-channel performance.
- Funnel Optimization : Evaluate conversion rates across the ecommerce funnel, using AI and machine learning tools to identify drop-off points, improve targeting, and personalize the customer experience.
- Predictive Modeling : Build and maintain predictive models to forecast LTV, churn, purchase frequency, and other key behaviors to guide marketing and operational strategies.
- Data Reporting & Visualization : Create and maintain automated dashboards that highlight key customer and business metrics, ensuring stakeholders have real-time visibility into trends and performance.
- Ad Hoc Analysis : Quickly respond to urgent requests for data and insights, delivering accurate and meaningful analyses to support time-sensitive decisions.
- Collaboration : Partner with your digital team partners and cross functional teams such as marketing, product, and customer experience teams to integrate AI-driven insights into growth strategies and customer-centric initiatives.
- Market & Trend Analysis : Stay updated on industry trends, competitor strategies, and advancements in AI tools to identify opportunities for continued optimization and growth.
QUALIFICATIONS :
3 years of experience in analytics within a high growth DTC ecommerce environment, with a strong focus on customer behavior analysis.
Proven ability to present data-driven insights and recommendations to cross-functional teams and leadership in a clear and impactful way.
ABOUT THE TEAM
The Ecommerce & Customer Experience team at Benchmade is a fast-paced place to be. This team sets ambitious targets and moves quickly to beat goals. This team is responsible for creating best-in-class experiences for our customer, whether that be through bringing a campaign to life, a simple checkout experience on Benchmade.com or quick resolution to a question through chat.
The shared goal? Efficient growth at high speed! Benchmade is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate.
COMPANY CULTURE
We Rally. No matter what each day throws at us, we work together to find solutions that exceed the problem at hand. It's a collaborative, empowering phrase that speaks to our resilience while chasing out mission to elevate the entire knife category. Our reputation for enduring quality is evident in every knife we release. Our core values drive how we treat our employees, our customers and our retail partners.
ABOUT BENCHMADE
With a rich history dating back over 30 years, Benchmade is the product of many dedicated employees, a never-quit demand for excellence and the de Asis family's vision and total commitment to culture, service and innovation. Les de Asis incorporated as Bali-Song®, Inc. and rented a small shop in a second story mezzanine in California. The original equipment was purchased from the owner of a manufacturing operation who was looking to retire. Utilizing the rudimentary technology available to him at the time, Les began building handmade custom Bali-Songs, and the success of these custom Balis spurred the creation of the first production Bali-Song® : The model 68. Over the next seven years, the company expanded its product offerings into fixed blades and conventional folding knives, and evolving its name from Bali-song®, Inc. to Pacific Cutlery Corp. Due to its inability to control quality, price and delivery, Pacific Cutlery Corp. filed for bankruptcy and was dissolved.
In 1988, Les reintroduced a new company and new version of the Model 68; This time with a drive to produce product in the US and an even stronger commitment to product availability, quality and customer relationships. The company now needed a new name. While there was "handmade" and "factory-made," it was "Benchmade" that described the quality of Les' product. He was building an operation that made precision parts, but with hand assembly on the finished products. This was a "bench" operation and Les wanted the name to reflect the marriage of manufactured and custom. In short, it describes Benchmade's position in the market- even to this day.
Benchmade moved from California to a facility in Clackamas, Oregon and began producing knives there under the name Benchmade, Inc. This was a major turning point, as the company was now located in the epicenter for knife manufacturing. Many technological advancements were now possible and Benchmade became the first company to own and employ a high-power laser cutter, allowing for work with steels too hard to stamp. To this day Benchmade continues to focus on innovation, customer needs, responsible business ethics and operations to bring the highest quality products to the world's elite. This is the story of Benchmade.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
