Marketing Manager Job at Bengal Transportation Services, Inc in Los Angeles

POSITION SUMMARYThe basic function of the Marketing Manager is to promote, advocate and coordinate efforts to enhance Company sales, branding and marketing efforts. The Marketing Manager reports to the Vice President of Sales.ESSENTIAL JOB FUNCTIONSDetermines the service to be offered consistent with the company's mission and ongoing evaluation processIdentifies the unique service demands each customer requires and solicits business from these customers with an open eye to expanding and maximizing service realized from each accountDirects the Company's efforts in developing and maintaining reliable service capabilityMonitors pricing and trends in the territoryResearches and analyzes the marketplace to determine increased sales potential in the current niche and evaluate market possibilitiesDevelops the programs necessary to pursue new accounts and secure new business for the companyProvides leadership and territory Management necessary for the success of the territory's marketing effortAnalyzes & monitors territory sales statistics to help formulate a strategic direction for an effective marketing planMeasures performance to plan & shares in making the necessary adjustments to maintain profitability goalsPresents sales reports in a timely fashionProvides effective customer service by assuming the "Role of the Customer" to communicate to the Customer BENGAL'S emphasis in technical knowledge, quality, timeliness, shipping procedures, transactional paperwork and payment proceduresInvestigates all Customer complaints and develops permanent solutions for Customer Service problemsMonitors and controls expenditure of the territory Sales and Marketing function to conform to budgetary requirementsEstablishes short-range and long-range planning of Sales and MarketingKnows Customer base, competition and sales territoriesConsistently upgrades selling skills by analyzing opportunities and failures, seeking management's guidance and assistanceProvides for Customer education including Seminars, Trade Shows and BrochuresControls and monitors Promotional ProgramsMaintains, develops and increases Customer accountsWorks with Management to collect Accounts ReceivableAttends Sales training and meetingsMaintain an active prospect and quotation systemAssembles consumer rating reports by compiling, consolidating, formatting and summarizing information, graphs and presentationsUpdates competitor database by inputting data from field sales; compiling, consolidating, formatting and summarizing information, graphs and presentations; distributing reportsPrepares mailers and brochures by formatting content and graphics; arranging printing and internet packagesMaintains Marketing library by checking and replenishing inventoryProvides marketing tracking and research information by collecting, analyzing and summarizing data and trendsUpdates job knowledge by participating in educational opportunitiesAccomplishes marketing and organization mission by completing related results as neededManages quarterly company newsletterHandles and / or assists with even planning as well as sponsorship opportunitiesManages, composes or obtains press releases written on Company's behalfManages social media outlets and company websites#J-18808-Ljbffr