What are the responsibilities and job description for the Digital/Social Media Specialist position at BENSENVILLE PARK DISTRICT?
Job Details
Description
Under the supervision of the Superintendent of Marketing and Communications, the Digital/Social Media Specialist is responsible for managing the Bensenville Park District’s social media accounts, websites, digital advertising (including digital signage, banner ads, and other placements) and email programs in addition to assisting in general marketing programs for the Park District, Fischer Farm, Wood Street Fitness, and White Pines Golf Club. This individual’s main responsibility is developing creative and captivating content that increases and enhances the Park District’s presence on owned and paid media channels.
DUTIES AND ESSENTIAL JOB FUNCTIONS
Develop and implement strategies to increase brand awareness and engagement using digital and social media
Create and curate engaging content for social media platforms, including text, image and video posts
Monitor social media channels for trends, opportunities, and customer inquiries
Conduct research to identify target audience and optimize digital and social media campaigns
Collaborate with cross-functional teams to ensure brand consistency across all platforms
Analyze social media data and generate reports on key metrics
Stay up-to-date with the latest trends and best practices in social media marketing
Qualifications
Pursuing a degree in Communications, Marketing, Public Relations, Journalism or a related field
Strong writing, editing, proofreading and creative skills
In-depth knowledge of social media platforms and their respective audiences
Familiarity with SEO principles and experience optimizing content for search engines
Proficient in using Google Analytics to track website traffic and user behavior
Photography/videography skills for capturing and editing high-quality visuals for social media posts
Experience with Adobe Creative Suite for content creation
Strong understanding of social media management tools such as Hootsuite and Meta Suite
Knowledge of WordPress content management system and strategies for driving program enrollment
Graphic design knowledge preferred
Parks and recreation background a plus
JOB STATUS Part time DEPARTMENT Marketing & Communications FSLA STATUS Non-Exempt
SALARY $16-$20/hour
HOURS Flexible | Up to 20 hours per week, including evenings and weekends as necessary for job performance.
Salary : $16 - $20
