Marketing Manager

Position Overview:

Berg Performance seeks a dynamic and experienced Marketing Manager to lead our brand’s marketing initiatives and accelerate growth in the custom Audi, VW, Porsche, and Bentley markets. As the Marketing Manager, you will execute comprehensive marketing strategies, manage third-party vendors, and develop engaging content across digital channels. You will also represent Berg Performance and Berg Peaks at industry-related events and build strong partnerships with resellers and installers to expand our global footprint in the aftermarket Audi, VW, Porsche, and Bentley communities.

Key Responsibilities:

• Strategy Execution: Lead and manage the marketing plan, ensuring seamless execution across social media, product, and field marketing initiatives.
• Social Media: Develop and implement content strategies across Instagram, YouTube, and Facebook to drive community engagement and brand awareness.
• Product Marketing: Manage product launches and promotional content (videos, blogs, email campaigns) and oversee SEO and PPC strategies to drive traffic and conversions.
• Website Content: Collaborate with the internal team and third-party vendors to create and maintain engaging, high-quality content for the website that showcases products, customer testimonials, and technical details, ensuring an optimal user experience.
• Field Marketing: Organize and execute events such as off-road expos and customer experience days to highlight Berg Peaks products in real-world scenarios. Attend and represent Berg Peaks at industry events to expand our market presence and network with potential partners.
• Vendor Management: Oversee third-party marketing vendors for advertising, creative content, and SEO/PPC campaigns, ensuring alignment with the overall marketing strategy and objectives.
• Partnerships: Develop and maintain relationships with influencers, resellers, and install shops to boost product distribution and brand exposure across global markets.
• Data & Reporting: Monitor KPIs across all marketing channels, evaluate campaign effectiveness, and provide regular reports to senior leadership on performance and areas for improvement.

Requirements:

• Proven experience in product, social media, and field marketing, with a strong understanding of the off-road or automotive industry.
• Exceptional project management skills, with the ability to manage multiple initiatives and vendor relationships.
• Proficiency in digital marketing, content creation, SEO, PPC, and event planning.
• Strong written and verbal communication skills, with the ability to represent Berg Peaks at industry events.
• Experience working with third-party vendors and managing external marketing teams is a must.

Job Type: Full-time

Pay: $80,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 2 years (Required)

Ability to Relocate:

• Denver, CO 80221: Relocate before starting work (Required)

Work Location: In person

Salary : $80,000 - $110,000