Leasing/Marketing Manager

Leasing & Marketing Manager

*including but not limited to

GENERAL SUMMARY OF DUTIES: Primary responsibility is the performance of all activities related to generating traffic, leasing apartments, move-ins, and lease renewals. While overseeing the marketing team, the Leasing and Marketing manager interacts directly with prospective and current residents to achieve maximum occupancy.

This includes generating and handling traffic, leasing apartments, qualifying prospects, preparing lease documentation, and completing move-in paperwork and procedures. The Leasing and Marketing Manager also assists with the company’s on-going relationship with the residents throughout their tenancy.

SUPERVISER OF: FT and PT Marketing Associates.

SUPERVISION RECEIVED: Reports directly to the Property Manager & fills in (as needed/directed) during the manager's absence.

ESSENTIAL FUNCTIONS:

Lead, motivate & oversee the marketing team:

Implement and assist in developing, short and long-range marketing plans and innovative, state-of-the-art marketing strategies by using various Internet web sites for outreach marketing efforts, and creating cost-effective advertising strategies, resident referral programs, and other initiatives that generate qualified traffic.

Maintain database of current marketing materials (e.g. leasing brochures, guest cards, applications, flyers, etc.…).

Update all online advertising with current specials/pricing/property information, etc.

Assist in maintaining company’s Facebook page and other social media outlets, while following the 5 “R’s” of Social Media.

Update the leasing database (Yardi Voyager) on a daily basis with accurate and up to date dates, NTV's, renewals, etc...

Set the example for renewing and leasing apartments while using effective selling/closing techniques to secure each sale and obtain the required deposit(s).

Conduct routine site inspections (AKA: Morning Tour) to ensure that the physical aspects of the community meet established standards regarding the market ready units, grounds, curb appeal, safety, cleanliness, and general appearance and implement or report corrective measures as necessary.

Responsible to complete/oversee customer applications, to ensure all background checks, deposits, and lease paperwork is completed in accordance with all legal requirements and company policy to guarantee a timely move-in.

Notify the new resident upon approval of the application, prepare resident move-in or renewal paperwork, ensure the new resident signs all necessary paperwork (leases, addenda, notices, etc.), and pays applicable deposits. Prepare new residents file according to company requirements for the Property Manager’s approval. Enter data into the community database.

Explain the “Move-In Inventory” form to new residents and ensure that the form is returned, service requests are created and a copy is placed in the resident file.

Assist in gathering and compiling current market and economic information, and prepare competitive market analyses and trends as necessary.

Conduct secret and in person shops of competitor properties.

Answer prospect, resident, and customer inquiries which may include questions about the property, the company, lease details, and amenities and takes prompt action to solve/address issues and/or enter resident service requests into the system if needed.

Answer the telephone and receive and greet visitors to the community.

Provide superior customer service to internal and external customers.

Enter, update, and maintain the guest card data base.

Produce timely and accurate administrative, accounting, and other reports.

Create and implement a calendar of events for resident socials and outreach marketing.

Conduct weekly meetings with marketing associates to review/implement daily, weekly and monthly leasing goals.

Perform other duties as assigned or as necessary.

EDUCATION & EXPERIENCE:

Education and Training: a Bachelor’s degree in business administration, finance or real estate and/or a minimum of four (4) years of property management/manager experience.

Communication Skills: Leasing & Marketing managers are well versed in communicating with potential & current residents to identify their requirements and convince them to rent or renew.

Customer Service Skills: Exercise appropriate customer care attitude and decorum at all times.

Organizational Skills: Leasing & Marketing managers are skilled in effectively organizing the operations of their leasing teams.

TYPICAL PHYSICAL DEMANDS: Some bending, stooping and stretching. Occasionally lifting items weighing up to 30 lbs. Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment. Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports. Extensive data input and required ability to sit for long periods of time.

TYPICAL WORKING CONDITIONS: Normal office environment. Incumbents must be able to physically access all exterior and interior parts of the community and amenities. Regular exposure to outside elements, weather, and unpleasant odors.

Flexible schedules with occasional evening and regular weekend work.

Yardi Voyager 7S software experience is required.

Valid DL and proof of insurance is required.

SC Property Manager License is preferred, but not required.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Property management: 4 years (Required)

Ability to Commute:

• Sumter, SC 29150 (Required)

Ability to Relocate:

• Sumter, SC 29150: Relocate before starting work (Required)

Work Location: In person

Salary : $20 - $25