What are the responsibilities and job description for the Digital Marketing Specialist position at Berkshire Hathaway HomeServices Michigan Real...?
Job Summary:
Berkshire Hathaway HomeServices Michigan Real Estate is looking for a Digital Marketing Specialist to enhance our online presence and optimize digital marketing strategies. This role will focus on SEO, paid digital advertising, and supporting agents with their digital ad spends. The ideal candidate will have experience in SEO optimization and familiarity with Google Ads and social media advertising.
Responsibilities:
- Optimize the brokerage’s website for SEO to improve search rankings.
- Assist with managing paid digital ad campaigns (Google Ads, Facebook/Instagram Ads).
- Support real estate agents in setting up and optimizing their individual digital ad campaigns.
- Analyze website traffic and campaign performance, providing insights for improvements.
- Assist with social media analytics and strategy adjustments.
Qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, or related field (or equivalent experience).
- Experience with SEO strategies and tools (Google Analytics, SEMrush, etc.).
- Familiarity with paid advertising platforms like Google Ads and Facebook Ads Manager.
- Strong analytical skills with the ability to interpret data and trends.
Interested candidates can reply to this post with a cover letter and resume.
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $40,000
