Demo

Research & Data Analytics Manager

BESO by LLYC
Detroit, MI Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 3/16/2025
LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

We are looking for a Research & Data Analytics Manager to be a part of our data-driven initiatives and research team. This role will help drive the firm's data intelligence capabilities, ensuring our strategies and campaigns are informed by robust analytics, cutting-edge methodologies, and actionable insights. The ideal candidate will have a strong background in research, data analytics, and strategic consulting, with a passion for transforming complex data into meaningful narratives that support client objectives.

Essential Duties And Responsibilities

Research & Data Strategy

  • Develop and execute a comprehensive research and analytics strategy that aligns with business goals and client needs.
  • Oversee the design and implementation of quantitative and qualitative research studies, including surveys, focus groups, digital panels, and market intelligence
  • Utilize analytics, AI, and data science methodologies to enhance data-driven decision-making.
  • Ensure data quality, integrity, and compliance with industry standards and regulations.

Leadership & Team Management

  • Manage and mentor a team of researchers, analysts, communication experts, and data scientists, fostering a culture of innovation and continuous improvement.
  • Collaborate cross-functionally with strategy, creative, digital, corporate, and client service teams to integrate research findings into communications and campaign planning.
  • Stay ahead of industry trends and emerging technologies in research and analytics to ensure our firm remains competitive.

Client & Stakeholder Engagement

  • Serve as a trusted advisor to clients, translating complex data insights into simple and actionable strategies.
  • Develop and present compelling research reports, dashboards, and insights to internal teams and external clients.
  • Support business development efforts by contributing to proposals, pitches, strategies, and thought leadership initiatives

Required Technical Skills

In-depth Knowledge of Experience in the behavioral sciences or fields grounded in psychology and human behavior: Ability to combine the understanding of market behavior, sociology, and psychology with statistical analysis to recommend business plans and improve communication strategies.

Strategic Vision: Have the ability to think long-term and develop solid strategies that drive growth and success for our clients.

Analytical Skills: Ability to interpret data, identify trends, and draw meaningful conclusions. Previous experience working with research panels, surveys, digital panels, focus groups, and handling outside research vendors to achieve project goals.

Communication Skills: Experience working with multinational communication and marketing teams

Adaptability and Problem Solving: Be able to adapt quickly to changes in the market and solve problems creatively and efficiently.

Education And Experience

  • Strong expertise in survey design, polling, media analytics, and social listening tools (e.g., Brandwatch, Meltwater, Sprinklr, GWI, Brightdata, Survey Monkey).
  • Proficiency in data analysis tools such as Python, R, SQL, Tableau, Power BI, or Google Analytics is a plus.
  • Proven leadership and team management experience with the ability to drive results.
  • Excellent storytelling and presentation skills with the ability to communicate complex data in a clear and compelling manner.
  • Experience working with research, data analytics, sales, and marketing teams.
  • Bachelor’s or Master’s degree in Data Science, Analytics, Business, Communications, Political Science, psychology, or a related field.
  • 7 years of related experience

Benefits And Perks

  • Health, dental, vision, and life insurance
  • Paid Parental Leave
  • 401(k) match potential and flex accounts
  • Flexible work schedules and Summer Hours

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.

We welcome your consideration for this role and look forward to connecting with you!

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