What are the responsibilities and job description for the Content Specialist position at Bestbath?
This position is an expert in content trends, develops content strategies, and creates appropriate content for our target audience in both print and digital media. They work closely with the marketing and sales team to ensure that the content is engaging and consistent and builds a relationship with potential customers.
Keys to Success
Strategy Planning
Establish an organic and paid content strategy plan for media, tradeshows, website and social platforms
through market research and performance analysis.
Branding and Messaging
Proficient in target audience, industry messaging and company USPs.
Designing
Comfortable with a variety of design platforms to create print, display and digital graphics.
Writing
Skilled in engaging content writing and copywriting.
Organization and Multi-Tasking
Able to maintain calendar for media and tradeshow deadlines and regular social postings as well as assist in managing technical resources.
Motivated and Dedicated
Comfortable being a self-starter and quick to provide solutions in a fast-paced and demanding environment.
Responsibilities & Duties
• Assist in building market segment messaging strategy through research and analysis.
• Build out written content through white papers, case studies, blog posts, and technical guides.
• Aide with proofreading and editing.
• Design and create engaging graphic and video content for tradeshows, media specifications, webinars and social platforms.
• Assist with web messaging and SEO efforts.
• Manage content and print collateral.
• Collaborate with sales and marketing teams.
• Maintain brand consistency and awareness.
Qualifications, Knowledge & Skills
• Marketing or communications degree or minimum of 3 years marketing, communication or any equivalent combination of experience and training which provides the knowledge, skills and abilities necessary to perform the work of this position.
• Experience in manufacturing or building industry marketing is preferred.
• Expert in social media management, strategy planning and platform tools.
• Experience with using analytical tools for evaluating and reporting the effectiveness of efforts.
• Must have the drive to stray current on marketing trends, channels and tools.
• Must have the ability to apply critical thinking skills in solving problems.
• Must be comfortable designing in Adobe Creative Cloud products and Canva.
• Detail oriented with high level of organizational skills and ability to follow standard processes.
• Ability to remain calm and focused on results in stressful settings or situations.
• Strong teamwork skills.
• Read, speak, and write English completely with proper grammar.
Work Environment & Physical Demands
• This is an on-site position in Caldwell, Idaho, with some flexibility for remote work.
• Work is performed primarily in an office environment with moderate noise level. The employee in this class is frequently subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes.
• Position requires sufficient personal mobility and physical reflexes, which permits the employee to function in a general office environment to accomplish tasks:
• Constantly requires sitting at a desk for long periods of time, up to 8 hours and ability to lift up to 20 lbs.
• Constantly requires clarity of speech and hearing, which permits the employee to communicate effectively.
• Requires clear vision to read printed materials and computer screens to accomplish work.
• Constantly requires repetitive movement of the wrists, hands, and/or fingers.
• Light travel may be required.