Content Specialist

Content Specialist- Bestop, Softopper, & Tuffy

Are you a visually driven storyteller with a passion for the automotive aftermarket and outdoor lifestyle? We're looking for a dynamic and creative Content Specialist to join our team and bring the Bestop, Softopper, and Tuffy brands to life!

About Bestop:

At Bestop, we're passionate about the outdoors and committed to providing our customers with the best possible products and experiences. As the parent company of Baja Designs, Tuffy Security Products, Softopper, Bullring, PRP, sPod, MGP, and Aluminess, we offer a diverse portfolio of innovative products for outdoor enthusiasts. We are a close-knit team that values teamwork, personal growth, and a strong work ethic. We believe in fostering a collaborative and supportive work environment where everyone has the opportunity to thrive.

About the Role:

As our Content Specialist, you'll be the driving force behind our visual storytelling. You'll plan, shoot, and edit high-quality photos and videos, design compelling graphics, and develop engaging content strategies that resonate with our target audience. This is a chance to own the brand design guidelines, creative vision and execution for brand campaigns and product launches, photo and video shoot storyboarding and direction, and much more! You'll have a direct impact on how we showcase our brands and connect with our customers.

What You'll Do:

• Visual Storytelling: Plan, shoot, and edit high-quality photos and videos that capture the essence of our brands and products.
• Graphic Design: Create visually stunning graphics for digital and print media, including social media posts, brochures, and advertisements.
• Content Strategy: Brainstorm and pitch creative content ideas that align with our marketing and business objectives.
• Collaboration: Work closely with marketing, design, and product teams to ensure cohesive brand messaging.
• Performance Analysis: Monitor and report on content performance, using data to optimize future strategies.

What You'll Need:

• 3 years of proven experience in photography, videography, and graphic design with a portfolio showcasing your skills.
• Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) or similar tools.
• Strong organizational and time-management skills.
• A creative, detail-oriented mindset, and a passion for staying up-to-date with industry trends.
• A passion for the automotive aftermarket and outdoor lifestyle.

Bonus Points:

• Knowledge of 3D and motion graphics.
• Experience working with influencers or managing partnerships.
• Familiarity with email marketing platforms.

Perks & Benefits:

• Competitive salary
• Comprehensive benefits package including Medical, Dental, Vision, and 401(k) with company match.
• Generous Paid Time Off (PTO)
• Wellness program
• On-site gym (CO Only)
• Ongoing training and development opportunities to help you grow your career.
• Flexible work environment: We offer a hybrid work schedule, allowing you to balance work and life with 3 days in office and the flexibility to work remotely the remaining days.
• Opportunity to contribute to exciting projects and work with iconic brands.

*A complete job description will be provided upon request.