What are the responsibilities and job description for the Content Manager, Health & Wellness (Gen Z) position at Betches Media?
About Us
Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.
Today, Betches Media has a reach of 250M across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.
Description
Betches Media is looking for a creative Freelance Content Manager to manage our health and wellness Instagram account, Everything’s Fine. This isn’t your typical “drink more water and meditate” vibe — we’re looking for someone who can talk about mental and physical health that’s real, relatable, and hilarious enough to make people double-tap through their doomscrolling.
This person should have a deep understanding of how younger audiences interact and consume health and wellness content on social media — whether it’s memes about anxiety, TikToks about therapy, or videos about the relatable struggle of signing up for a spin class just because the playlist slapped — and can translate those insights into growing and maintaining a loyal audience for the Betches brand.
The ideal candidate is a creative and out-of-the-box thinker who is excited to bring new and engaging ideas to the table. The individual should be very passionate about Betches, have a great sense of humor, and both strong copy and social media design skills. They will report into the VP of Editorial and work closely with our social team members.
Roles & Responsibilities
- Manage daily posting strategy on Betches’ Instagram account, Everything’s Fine, bringing a new Gen-Z perspective to the brand
- Ideate original content ideas including video, TikTok, memes, and other formats
- Keep on top of new social media trends to test out new content formats and series
- Coordinate with podcast, video, and marketing teams on larger tentpoles, brand promotions, and events
- Collaborate closely on content creation with the larger social team
Qualifications
Compensation
The hourly rate for this role is $25. This role will require a 12 hours per week commitment.
Learn more about our culture and perks
Our DEI Commitment
At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
Salary : $25
