What are the responsibilities and job description for the Marketing Specialist position at Bethany Medical?
“The Largest Independent Established Multi-Specialty Group in Central North Carolina is Seeking aMarketing Specialist to join our Team!”
VOTED “BUSINESS OF THE YEAR” 2018
VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022
Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life-threatening health problems.
Bethany Medical, an established Independent Multi-Specialty Practice located in Greensboro, High Point, Winston Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy and The Lenny Peters Foundation, a non-profit 501 (c) (3) charity organization whose goal is to assist those in need at home and worldwide, is seeking a Marketing Specialist to join our Team!
Position Overview
Reporting to the Director of Marketing, this position plays a pivotal role in developing and executing marketing and communication strategies. You will collaborate with external agencies and cross-functional teams to create impactful marketing programs and initiatives to create brand awareness and provide our patients with easy access to best-in-class healthcare.
Successful candidate has excellent communication skills, works well in a team environment, has a solid approach to digital marketing, and has worked in the healthcare industry.
Responsibilities
Bethany Medical is the largest independent established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over thirty-five years. Bethany Medical is open seven days a week, with thirteen convenient locations and sixteen practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro, and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary, and specialty care services on-site. Bethany Medical is staffed with board-certified physicians and providers representing sixteen medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over sixty providers and over five hundred and thirty-five employees.
About the Triad:
The Triad area includes Greensboro (theThird Largest City in NC), Winston Salem, High Point, and thesurrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is one hour from the mountains and three hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to eighty-five colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.
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VOTED “BUSINESS OF THE YEAR” 2018
VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022
Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life-threatening health problems.
Bethany Medical, an established Independent Multi-Specialty Practice located in Greensboro, High Point, Winston Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy and The Lenny Peters Foundation, a non-profit 501 (c) (3) charity organization whose goal is to assist those in need at home and worldwide, is seeking a Marketing Specialist to join our Team!
Position Overview
Reporting to the Director of Marketing, this position plays a pivotal role in developing and executing marketing and communication strategies. You will collaborate with external agencies and cross-functional teams to create impactful marketing programs and initiatives to create brand awareness and provide our patients with easy access to best-in-class healthcare.
Successful candidate has excellent communication skills, works well in a team environment, has a solid approach to digital marketing, and has worked in the healthcare industry.
Responsibilities
- Drive Bethany Medical, The Lenny Peters Foundation, Peter’s Medical Research, and affiliated companies marketing strategies with a focus on digital and Ad-print activities
- Create and update marketing materials for Bethany Medical and The Lenny Peters Foundation
- Content creation and execution of ads, website, social media, collateral literature, etc
- Preparation of news releases on events at Bethany Medical and The Lenny Peters Foundation
- Prepare marketing report on campaign ROIs with analytics
- Assist in planning public events for both Bethany Medical and The Lenny Peters Foundation
- Represent both companies at public events and conferences related to public relations and other activities
- Bachelor’s degree in marketing, communications, or public relations preferred with three to five years of experience
- Two plus years of campaign management experience
- Strong knowledge of healthcare preferred
- Skilled in writing and editing content with an attention to detail
- Effective communication and collaboration skills
- Non-Profit experience preferred but not required
- Strong knowledge of Microsoft Office with proficiency in Excel
- Ability to set clear goals and execute projects from start to finish.
- Excellent interpersonal, organizational, communication, and presentation skills
- Employee medical/dental/vision insurance.
- Family coverageis available at adiscounted rate
- Employee Life Insurance
- Employee Short-Term Disability
- Generous PTO
- Company Paid Holidays
- 401K (with employer matching)
- And more!
Bethany Medical is the largest independent established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over thirty-five years. Bethany Medical is open seven days a week, with thirteen convenient locations and sixteen practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro, and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary, and specialty care services on-site. Bethany Medical is staffed with board-certified physicians and providers representing sixteen medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over sixty providers and over five hundred and thirty-five employees.
About the Triad:
The Triad area includes Greensboro (theThird Largest City in NC), Winston Salem, High Point, and thesurrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is one hour from the mountains and three hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to eighty-five colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.
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