What are the responsibilities and job description for the Marketing Specialist position at JP Thomas & Co. Inc.?
The Marketing Specialist, working within a small team and under the direction of the Marketing Director, is responsible for multiple tasks that are essential to the success of J.P. Thomas & Co., Inc. The role is hands-on and versatile, reflecting our company's size and diverse operations, which include retail, commercial, and wholesale business units. This is an in office position.
RESPONSIBILITIES
1. Marketing
Email and Text Marketing : Creating and distributing email and text campaigns for customers, including promotions, updates, and educational content.
Social Media : Managing social media accounts (e.g., Facebook, Instagram), creating and scheduling posts, responding to comments, and analyzing engagement metrics.
Advertising : Coordinating local advertising efforts, including print ads, radio spots, and digital ads.
Promotions and Events : Assisting in planning and executing seasonal or product-specific promotions across retail, commercial and wholesale divisions. Supporting community events, in-store promotions, and trade shows.
2. Content Creation
Content Writing : Writing posts and short articles related to automotive maintenance and repair, new products, or industry trends.
Video Production : Creating short promotional videos for social media or in-store use, highlighting services, products, or special events.
Graphics and Design : Collaborating with the graphic designer to create marketing materials (e.g., flyers, banners, and social media graphics) using tools like Canva or Adobe Creative Suite. Working with website developers to update content on the company's websites, ensuring accurate product listings, promotions, and location information.
3. Customer Engagement / Employee Collaboration and Support
Reputation Management : Monitoring and responding to online reviews to maintain a positive company reputation. Responding promptly and professionally to negative reviews. Working with operational managers to resolve issues and show accountability.
Internal Communications : Assisting with internal announcements and employee newsletters.
Sales Support : Collaborating with the graphic designer to create brochures, spec sheets, and related marketing materials to support the sales teams in engaging with wholesale or commercial clients.
4. Market Research and Strategy
Market Trends : Staying updated on industry trends to propose new marketing initiatives.
Competitor Analysis : Researching competitors' marketing efforts and identifying trends or opportunities.
The Marketing Specialist may also be asked to step outside traditional marketing boundaries to support other functions, such as sales or customer service, depending on the company’s needs. This broad exposure is excellent for skill-building and career growth!
REQUIREMENTS
A bachelor’s degree in marketing, communications, or related field is preferred
Familiarity with social media platforms, email marketing tools, Google Analytics, and reputation management software
Strong written, verbal, and communication skills
Highly organized and detail oriented with the ability to work in a fast-paced environment and multi-task projects
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