What are the responsibilities and job description for the Social Media Manager position at Bethel Church of Redding?
As the Social Media Manager, you will maintain and grow Bethel Music’s social networks through collaborative strategy and curated content. You will work closely with the Marketing and Creative Team to create new social campaigns, build brand recognition, and manage all social content for Bethel Music. You should produce error-free content and have the skills and attention to detail to edit your own work. You are a highly motivated and creative team player who will utilize your talents to showcase Bethel Music’s online presence. This person will be the point person for all social media content, focusing their efforts on data-driven KPIs, social platform optimization, and content strategy. This role requires an in-depth understanding of marketing and creative practices, social media, and advanced communication skills.
Responsibilities
- Create and implement a clear social media strategy based on business goals, metrics, and analytics in collaboration with the Content and Creative Team and stakeholders
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and social promotion
- Responsible for developing the social media calendar on a 2-4 week basis, i.e., plans are submitted for approval 2-4 weeks in advance of posting
- Responsible for executing all social posting in accordance with the approved 2-4 week plan
- Responsible for daily monitoring of Social Platforms: responding to comments and questions, deleting hateful comments, checking direct messages, responding when appropriate, and actively engaging with our audience
- Responsible for daily monitoring tagged posts and mentions in stories, looking for valuable user-generated content to share with our audience.
- Scope out all creative assets and work with Project Manager and Brand Manager to ensure curated content is delivered on time and on brand for all social platforms
- Research current trends and successful styles for content as you assist the designers and Creative Director in curating our social media platforms
- Define and track important social media goals
- Work alongside Brand Manager to develop a social growth strategy for each artist
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Assist and execute marketing campaigns
- Measure Data insights within every campaign
- Produce error-free content that adheres to the company’s style guidelines
- Work hand in hand with Content Coordinator to develop and execute all visuals for social
- Continually audit our main platforms to ensure all information is up-to-date and accurate
- Travel to events, recordings, and any other event the Creative Director sees fit
- Should possess a demonstrated ability to translate strategy into effective tactics
- Able to explain complex data in an understandable way
- Up-to-date with the latest trends and best practices in online marketing and social media
- Understanding of best copywriting practices
- Strong understanding of digital media and platforms
- Familiarity with web/graphic design and brand awareness
- Highly organized and deadline-oriented
- Self-starter
- Team player
- Flexible
- Compassionate
- Problem solver
- Displays a cheerful disposition in working on projects outside the typical workflow of this position
- Health Care Plan (Medical, Dental & Vision)
- Life Insurance (Basic, Voluntary & AD&D)
- TeleHealth: HealthiestYou (24-hour doctor/prescription access)
- Wellness Resources
- Paid Time Off (Vacation, Sick, Jury Duty, Bereavement Leave & Public Holidays)
- Cafeteria 125 Benefit Premium Pre-Taxing Option
- Retirement Plan (403b, IRA) with Retirement Fund Matching
- Free Bethel.TV Equip Plan (Exclusive access to conferences, services, classes, shows, and more!)
- Free Bethel Leaders Network ENGAGE membership - Full Access to the Online Platform
- Free Staff Lunches
- 20% Discount on most Items in the Bethel Bookstore and Bethel Music online store
- Invitation to attend Select Conferences
- Opportunity to work with some of the most passionate lovers of Jesus in the world!
