What are the responsibilities and job description for the Sports Content Strategist position at BetMGM LLC?
Sports Content Strategist
Jersey City, NJ
About Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor’s “Best Places to Work”.
About the Role
The role of the Sports Content Strategist is to interpret data and create actionable on-site initiatives for the Content team while driving core KPIs for all labels across a fast-growing network of web and mobile platforms. Key responsibilities include deriving insights from existing data, identifying strategic opportunities on site, planning, and communication to Content team. The applicant must be deadline driven and thrive under pressure. The Sports Content Strategist reports to the Digital Content Senior Manager.
Key Responsibilities
- Become a subject matter expert on BetMGM web analytics, user activity/behavior, and product strategy for Sports properties
- Perform deep-dive analysis on existing dashboards and communicate insights to Sports Content tea
- Review data and effectively implement strategy while identifying areas of success and needed improvement
- Work directly with BI team as they build PowerBI and Data Studio dashboards including visualizations, trends, data tables, and valuable highlights
- Create and automate regular product and web tracking (via Microsoft Suite) and iterate based on stakeholder needs/feedback
- Perform ad hoc analyses for stakeholders
- Compile and analyze key metrics and KPIs and present to Content team regularly to ensure daily practices are adhered to and evolving with company needs
- Build presentations surrounding results and present to key stakeholders including executive team
Essential Functions
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualification
- 2 years experience building effective content strategy
- 2 years experience analyzing reports in Google Analytics, Google Data Studio, or PowerBI is a huge plus
- Experience in Microsoft Office suite, specifically Excel and PowerPoint is a huge plus
- Strong analytical mindset with the ability to understand data as needed and request building of accurate and insightful reports
- Sitecore CMS experience is a huge plus
- Experience with A/B testing tools and data analysis (Adobe Target or similar) is a huge plus
- Ability to effectively understand stakeholder needs and articulate data insights
- Strong multi-tasker comfortable working on multiple projects at once
- Ability to work autonomously on assignments and manage time to meet deadlines
- Strong communication skills and ability to present web and product analytics clearly and concisely
- Good problem-solving ability and strategic thinking
- Enjoys understating data and asking questions of the data
- Superb organizational, operational, teamwork and interpersonal skills
- Proven track record of working with cross-functional teams
- Strong knowledge of all U.S. Sports including but not limited to NFL,
NBA, MLB, NHL, and PGA preferred
About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
- Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
- Backed by the Best - With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
- Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
- Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
What We Offer
As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!
Gaming Compliance
Candidate must comply with and support the company’s responsible gambling policies, procedures and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.
Salary : $62,560 - $86,020
Content Management Specialist| Sports
BetMGM -
Jersey, NJ
BetMGM is hiring: Manager, Content Strategist in Jersey City
BetMGM -
Jersey, NJ
Social Media and Content Strategist - Personal Brand
Hone Health -
Jersey, NJ
