Manager, Content Strategist

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

We are seeking a highly organized and data-driven Manager, Content Strategy to improve how our team plans and optimizes sports betting content and relevant features. The Content Strategy Manager will be responsible for streamlining workflows, establishing structured planning timelines, and fostering a culture of experimentation to drive continuous improvement. The role will collaborate closely with multiple teams to ensure that all content is strategically planned, efficiently executed, and rigorously tested to enhance customer engagement and key betting metrics. This role is crucial in ensuring the smooth delivery of content across platforms while developing the Strategy team's skills and impact.

Responsibilities

Planning

Optimize existing daily and seasonal content planning process, ensuring the team operates efficiently with well-defined guidelines and timelines for deliverable and can clearly articulate the "what" and the "why" behind decisions

Evolve existing planning notebook with the Content Operations team, ensuring daily content plans are developed well in advance, with flexibility for real-time adjustments based on changing priorities.

Enhance existing go-to-market planning process for new features with a focus on :

Extending planning timelines and creating clarity around deliverables at each stage

How and when the feature will be leveraged at launch

Integrating the new feature into existing content cycles, such as daily or event-based content plans

Ensuring the strategy aligns with existing team KPIs

Experimentation Optimization

Coach Content Strategy team in creating and executing testing roadmaps that measure the effectiveness of different content configurations and new features, focusing on strong hypotheses and KPIs that drive impactful customer outcomes.

Improve existing testing workflow to allow for rapid iteration, where test results can be analyzed, acted upon, and scaled more quickly.

Ensure alignment between Content Strategy and BI teams, defining clear metrics for success and ensuring that data collection and analysis processes are optimized for each test.

Identify trends, analyze results from tests, and translate findings into actionable content strategies for Operations team.

Build and provide regular reports to key stakeholders on content performance, delivering clear and concise insights and plans to build on learnings.

Standardize the process for testing documentation, ensuring that every test is well-documented and learnings are easily accessible for future use.

Team Structure Development

Manage and develop Content Strategists, ensuring they have clear goals, expectations, and opportunities for growth.

Implement training programs to upskill team around best practices. Foster a culture of continuous improvement and learning within the team.

Identify opportunities to improve existing team structure and drive efficiencies in team delivery

Cross-Functional Collaboration

Partner with BI teams to ensure data is performing as expected and being leveraged effectively to drive content decisions.

Work closely with Product and UX teams to amplify strategic focus within the product development lifecycle for Content-specific features and ensure development is aimed at impact.

Work closely with Product leads and assist in formulating a logical personalization strategy.

Qualifications

5 years of experience in strategy, planning, or optimization, ideally within a digital, e-commerce, or sports betting environment

Strong expertise in workflow optimization and project management, with a track record of structuring efficient, scalable content planning processes

Proven experience with A / B testing and experimentation frameworks is a must

Strong background in leveraging data and analytics to drive content strategies

Familiarity with key metrics (e.g., engagement, retention, conversion) and experience working with analytics tools (e.g., Google Analytics, PowerBI)

Strong communication skills and ability to articulate complex inisghts clearly and concisely a must

Previous experience working within a Product org is a huge plus

Experience in Microsoft Office suite, specifically Excel and PowerPoint is a plus

Previous CMS experience is a huge plus.

Strong multi-tasker comfortable working on multiple projects at once

Ability to work autonomously on assignments and manage time to meet deadlines

Good problem-solving ability and strategic thinking

Superb organizational, operational, teamwork and interpersonal skills

Proven track record of working with cross-functional teams

Strong knowledge of all U.S. Sports including but not limited to NFL, NBA, MLB, NHL, NCAAF, and NCAAB preferred

Basic knowledge of sports betting industry is a plus

The annual salary range for this position is $109,000 to $116,000. Factors which may affect the starting pay within this range may include geography / market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.

About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars :

Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.

Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.

Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.

Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer

As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

Salary : $109,000 - $116,000