Business Development & Marketing Specialist

Primary Duties and Responsibilities

• In collaboration with key stakeholders, establish and execute BBB’s long-range non-dues revenue strategy and vision.
• Meet all revenue expectations of BBB’s non-dues revenue programs.
  • For the search engine marketing program, SES , Torch Partnership ads, event sponsorship program, co-branded advertising program:
    • Be accountable for each program.
    • Provide account management support to all participating accredited advertisers to retain and build advertising revenue
    • Communicate with BBB staff and supporting ad agency to ensure all necessary steps are completed to add a new ad account.
    • Share monthly impression data with those responsible for maintaining KPI data 
    • In collaboration with key stakeholders, establish and execute BBB’s long-range website strategy and vision.
    • Implement strategies to meet revenue and expense budget amounts for the programs.
    • Work with the Communications team to implement branding and marketing strategies to increase revenue for each program.
    • If vendors are involved, work closely with them to make the program cost effective.
• Be directly responsible for:
  • Understanding BBB’s mission and vision and the impact that it has on the job duties of the Business Development & Marketing Specialist.
  • Effective, clear and positive communication resulting in mutual understanding in all transactions involved within BBB.
  • Knowledge of our primary customers (Accredited Business/Charities, consumers and staff) and their needs in order to effectively serve them.
  • Supporting a positive departmental climate, staff motivation, and the daily support staff
  • Implementing a self-development plan to increase personal effectiveness and broaden technical knowledge and organizational skills. 

Experience, Skills and Abilities 

• Bachelor’s degree in related field preferred.
• Experience in digital advertising sales preferred. 
• Understanding of Google Analytics and ability to communicate the impact of these statistics to BBB stakeholders.
• Proven track record of applying new technologies and delivery methodologies to generate revenue.
• Sales experience preferred.
• Must have:
  • Demonstrated expertise in collaborating and partnering.
  • Strong interpersonal communications and project management skills and be able to work effectively with a diverse group of people.
  • Ability to communicate effectively, verbally and in writing.
  • Able to thrive in a fast-paced environment where multi-tasking is required.
  • Strong organizational skills, with ability to prioritize and manage tasks.
  • Ability to take initiative, self-manage, solve problems.
  • Meet difficult and conflicting deadlines with creative, fresh and innovative solutions.
  • Proficiency in Microsoft Office Suite.