Digital Marketing and Social Media Specialist

Marketing/Social Media Specialist plays a crucial role in developing and executing online marketing strategies aimed at driving brand awareness, generate leads, and engage with our target audience. Reporting to the Director of Business Development, this position requires expertise in social media management, content creation, and campaign optimization to support our sales efforts. The role involves creating targeted social media campaigns, optimizing online presence, and leveraging various social media channels to support the call center’s sales objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Social Media Management: Create and schedule marketing content, ensuring consistency in brand image, messaging and aesthetics. Respond to inquiries and foster community outreach and interaction.
• Campaign Management: Develop digital marketing campaigns, videos, emails, newsletters, and social media content.
• Content Creation: Develop and manage engaging marketing content across various social media platforms such as LinkedIn, Facebook, Instagram, TikTok, etc.
• Data Analysis: Monitor, analyze, and report on the performance of social media engagement across all platforms and adjust strategies accordingly for maximum outreach and effectiveness.
• Sales Support: Collaborate with the sales leadership team to align marketing initiatives and revenue objectives.
• Budget Management: Assist in managing the digital marketing budget, ensuring effective allocation of resources to maximize campaign performance.
• Market Research: Conduct market research to identify trends, opportunities, and best practices in digital marketing relevant to the call center industry.
• Digital Imagery, Photography and Videography: Take professional headshots of all employees, design company banners and headers, record sales performance meetings and create video content to promote company image on social media platforms.
• Company Merchandise: Maintain all company merch supply and restock when necessary, distribute merch to employees and assemble new hire goodie bags.
• Perform other duties and responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES

The Marketing/Social Media Specialist does not have direct supervisory responsibilities but will collaborate with other team members and may oversee the work of external vendors or freelancers as needed.

QUALIFICATIONS

Candidates must be able to effectively perform all essential duties. The qualifications outlined below represent the key knowledge, skills, and abilities required for this position, though they are not exhaustive. We are committed to providing reasonable accommodations to individuals with disabilities to ensure they can perform the essential functions of the job.

EDUCATION and EXPERIENCE

• Bachelor’s degree in marketing, Digital Marketing, or related field or equivalent experience.
• Minimum of 1-2 years of experience in social media platforms, digital marketing, or content creation preferably within a call center or sales-driven environment.
• Proficiency in online marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and email marketing software.
• Experience with paid social media advertising and SEO best practices.
• Experience with marketing automation platforms and CRM systems is a plus.

COMMUNICATION SKILLS

• Excellent written and verbal communication skills, with the ability to create compelling content and reports.
• Excellent communication and interpersonal skills, with the ability to explain complex information clearly and concisely.
• Exceptional listening, writing, editing, and presentation skills.

REASONING & ANALYTICAL SKILLS

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Strong logical reasoning skills.
• Adept at hypothetical reasoning.

OTHER SKILLS and/or ABILITIES

• Strong organizational and problem-solving skills and abilities.
• Proficient with computer applications and technology.
• Ability to quickly learn and adapt to new technologies.
• Ability to work in a fast paced sales driven environment and meet deadlines.

PHYSICAL and/or MENTAL REQUIREMENTS

A Marketing/Social Media Specialist must possess both physical and mental resilience to thrive in this dynamic role. They should be prepared to work extended hours, when necessary, especially during peak campaign periods. They must possess strong mental acuity, with the capability to analyze data, solve complex problems, and make strategic decisions effectively.

WORK CONDITIONS and ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The role is primarily office-based, with occasional travel to industry events or client meetings. The work environment is a standard office setting that emphasizes teamwork and collaboration. It is a fast-paced atmosphere where effective time management and the ability to juggle multiple tasks and meet tight deadlines are crucial.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Vision insurance

Schedule:

• 8 hour shift

Ability to Commute:

• Irvine, CA 92614 (Required)

Work Location: In person

Salary : $60,000 - $70,000