What are the responsibilities and job description for the Director of Digital Advertising position at Beyond Spots & Dots Inc.?
Internet Advertising Management
Management of executing client Digital Advertising Campaigns, physically setting the campaigns up and optimizing throughout the campaigns
Managing Reporting process
Internal and External Communications
Participate and oversee Digital Department meetings and brainstorming sessions
Work with production staff to ensure work is generated correctly
Setting up Dashboard access for clients
Presenting to current and potential new clients
Ensuring client websites are optimized for full potential of campaign spend
Continuously becoming Google certified in all aspects of available certifications
Additional Potential Responsibilities:
Search Engine optimization (SEO)
Discuss and review Search Engine Optimization (SEO) tactics with internal team and clients
Research, identify and establish partnerships with authoritative web sites for link-building
Search Engine optimization (SEO)
Full understanding of how to implement and optimize various digital ad platforms, such as, but not limited to: Google AdWords, Google Analytics, Microsoft Excel, Facebook, Instagram, Twitter, LinkedIn, Pinterest, HULU, Disney , Paramount , TikTok, Snapchat, etc.