What are the responsibilities and job description for the BGSF is hiring: Social Media Manager in Memphis position at BGSF?
BGSF is looking for a talented social media manager who can help bring our brands to life across various social platforms. This person must have a solid track record of developing and implementing social media strategies to align with business goals. Knowledge of social media best practices, trends, and technologies for direct-to-consumer brands is a strong plus. Excellent communication skills and the ability to partner with a wide variety of stakeholders to successfully get campaigns across the finish line are necessary in the social media manager role.
Objectives of this role
Partner with social media agency to develop and execute on social media strategies
Ensure social media assets align with brand guidelines and legal requirements
Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers based on key target audiences
Align our brand with new and emerging trends (where it makes sense based on our brands and services)
Leverage internal content and blog articles in partnership with content and SEO team
Identify new opportunities to leverage our brand that align with our marketing and business goals
Glean insights from social data using monitoring tools
Responsibilities
Collaborate with social media agency partner to develop campaigns that meet brand and business objectives
Create and manage a social media calendar and ensure it aligns with seasonal needs, content calendar, cross-channel marketing campaigns, and any new company or product announcements
Help ensure consistency across multiple platforms and audiences
Optimize social media posts for search visibility, leveraging keyword-rich descriptions, hashtags, and links to improve organic reach and referral traffic
Manage day-to-day responsibilities, including weekly status meetings with agency partner, social media calendar, email communications, reporting, and campaign reviews
Oversee the campaign review process and partner with the brand and legal teams to ensure campaigns meet requirements
Ensure agency partner posts according to social media calendar and that all posts meet approved creative and copy requirements
Partner closely with content and SEO team to incorporate relevant content into social posts
Perform research on current benchmark trends and audience preferences
Partner with social media agency to monitor brand mentions and customer sentiment so we can respond to any PR issues as needed
Partner with social media agency to establish clear KPIs for organic social performance, including engagement rates, audience growth, traffic to owned content, and other key metrics
Analyze the company’s social strategy to make frequent improvement suggestions
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
Suggest and implement new features to help develop brand awareness
Stay up to date with current technologies and trends in social media, design tools, and applications
Skills and Qualifications
Extensive knowledge of a variety of current social media platforms
Ability to learn product nuances and legal regulations
Experience managing social media for enterprise-level brands
Excellent problem-solving techniques
Strong multitasking capabilities under pressure
Clear, confident communication abilities
Benefits
Eligible for health benefits (including medical, vision, dental), STD, LTD, Life / AD&D, and 401(k). May be eligible for PTO and / or holiday pay in accordance with client policies.
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