What are the responsibilities and job description for the Social Media Manager position at BGSF?
BGSF is looking for a talented social media manager who can help bring our brands, to life in a variety of social platforms. This person must have a solid track record of developing and implementing social media strategies to align with business goals. Knowledge of social media best practices, trends, and technologies for direct-to-consumer brands is a strong plus. Excellent communication skills and ability to partner with a wide variety of stakeholders to successfully get campaigns across the finish line are necessary in the social media manager role.
Objectives of this role
- Partner with social media agency to develop and execute on social media strategies
- Ensure social media assets align with brand guidelines and legal requirements
- Increase engagement for existing audiences with high-quality social initiatives
- Acquire new followers based on key, target audiences
- Align our brand with new and emerging trends (where it makes sense based on our brands and services)
- Leverage internal content and blog articles in partnership with content and SEO team
- Identify new opportunities to leverage our brand that align with our marketing and business goals
- Glean insights from social data using monitoring tools
Responsibilities
- Collaborate with social media agency partner to develop campaigns that meet brand and business objectives
- Create and manage a social media calendar and ensure it aligns with seasonal needs, content calendar, cross-channel marketing campaigns, and any new company or product announcements
- Help ensure consistency across multiple platforms and audiences
- Optimize social media posts for search visibility, leveraging keyword rich descriptions, hashtags, and link to improve organic reach and referral traffic
- Manage day-to-day responsibilities, including weekly status meetings with agency partner, social media calendar, email communications, reporting, and campaign reviews.
- Oversee the campaign review process and partner with the brand and legal teams to ensure campaigns meet requirements
- Ensure agency partner posts according to social media calendar and that all posts meet approved creative and copy requirements
- Partner closely with content and SEO team to incorporate relevant content into social posts
- Perform research on current benchmark trends and audience preferences
- Partner with social media agency to monitor brand mentions and customer sentiment so we can respond to any PR issues as needed
- Partner with social media agency to establish clear KPIs for organic social performance, including engagement rates, audience growth, traffic to owned content, and other key metrics
- Analyze the company’s social strategy to make frequent improvement suggestions
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to help develop brand awareness
- Stay up to date with current technologies and trends in social media, design tools and applications
Skills and Qualifications
- Extensive knowledge of a variety of current social media platforms
- Ability to learn product nuances and legal regulations
- Experience managing social media for enterprise-level brands
- Excellent problem-solving techniques
- Strong multitasking capabilities under pressure
- Clear, confident communication abilities
- Effective time-management skills
****Eligible for health benefits(including medical, vison, dental), STD, LTD, Life/AD&D, and 401(k). May be eligible for PTO and/ or holiday pay in accordance to client policies.
