What are the responsibilities and job description for the Director of Advertising Analytics position at BIA Advisory Services?
Job Summary
We are seeking a Senior Director of Local Media Forecasting to lead our media forecasting department. The ideal candidate will have expertise in statistical analysis, data modeling, and media planning.
Key Responsibilities:
- Develop and maintain proprietary data-driven forecasting procedures to predict advertising spending.
- Build and implement quantitative forecast models to generate accurate predictions.
- Collaborate with cross-functional teams to drive forecasting and media planning initiatives.
- Present strategic business insights and analysis to clients and senior leadership.
Requirements:
- Bachelor's degree in Statistics, Economics, Mathematics, or a related field.
- 5 years of experience in broadcast and/or digital media.
- Advanced Excel skills and experience with data visualization tools.
Preferred Qualifications:
- Experience with media mix modeling or marketing mix modeling.
- Knowledge of key advertising platforms.
- Background in advertising, media planning, or marketing analytics.
What We Offer:
- A collaborative, data-driven work environment.
- Opportunities for professional growth and development.
- A competitive salary and comprehensive benefits package.
