What are the responsibilities and job description for the Senior Director, Local Media Forecasting position at BIA Advisory Services?
Join a forward-thinking team that's shaping the future of media and digital broadcasting. BIA is seeking an ambitious and detail-oriented Senior Director of Local Media Forecasting to leverage our proprietary data and drive advertising spending predictions across traditional and digital channels.
This role presents an exceptional opportunity to harness BIA's forecasting expertise, combining it with your analytical skills to help clients uncover new revenue opportunities and stay ahead in the ever-evolving media landscape.
Key Responsibilities:
- Develop and refine detailed local media advertising forecast models that accurately reflect spending trends across various channels, including television, digital, radio, direct mail, out-of-home, and by business sector, using BIA's foundational forecasting methodologies.
- Design and implement quantitative forecast models and work with large datasets to extract valuable insights.
- Evaluate historical spending patterns, market conditions, and economic indicators to generate precise predictions and forecast industry-wide advertising expenditures.
- Create detailed quarterly and annual forecast reports that provide actionable business insights for BIA clients and C-suite executives.
- Presents strategic business analysis and insights to clients and stakeholders, leveraging your ability to translate complex data into clear, concise recommendations.
- Participate in industry conferences and engage with the press to share BIA's data and insights, establishing thought leadership in the media and advertising industries.
Technical Oversight:
- Cultivate new data sources and methodologies to continuously enhance BIA's forecasting frameworks and ensure they remain at the forefront of industry innovation.
- Maintain best practices for data collection, analysis, and reporting, ensuring the accuracy and reliability of all forecasting outputs.
Required Qualifications:
- Bachelor's degree in Statistics, Economics, Mathematics, or a related field.
- A minimum of 5 years of experience in broadcast and/or digital media (Note: This is not a public communications or PR position).
- Proficiency in statistical analysis and modeling tools, as well as experience manipulating large datasets.
- Advanced Excel skills and experience with data visualization tools.
Preferred Qualifications:
- Experience with media mix modeling or marketing mix modeling.
- Familiarity with key advertising platforms.
- Knowledge of Nielsen, Comscore, or similar media measurement tools.
- Background in advertising, media planning, or marketing analytics.
- Familiarity with emerging AI tools.
Key Skills & Attributes:
- Ability to distill complex data into clear, actionable insights.
- Strong attention to detail and accuracy.
- Excellent written and verbal communication abilities.
- Capacity to work independently and manage multiple projects.
What We Offer:
- Competitive salary and comprehensive benefits package.
- Collaborative, data-driven work environment.
- Opportunity to make a lasting impact on the media industry throughout the United States.
We're looking for individuals who share our passion for data, advertising, and predicting future trends. If you're excited about the prospect of joining a dynamic team and contributing to the growth of the media business, we'd love to hear from you.
