Senior Director, Local Media Forecasting

BIA seeks a sharp, analytical mind to lead our media forecasting team. As a Senior Director of Local Media Forecasting, you'll use data to predict advertising spending across traditional and digital channels, helping our clients identify opportunities for growth and revenue.

Core Responsibilities

• Lead in developing detailed local media advertising forecast models that accurately represent spending across media channels like television, digital, radio, direct mail, out-of-home, and by business sector, using BIA’s foundational forecasting procedures
• Able to build quantitative forecast models and work with large datasets
• Analyze historical spending patterns, market conditions, and economic indicators to create accurate projections
• Build and maintain economic models to identify and predict industry-wide advertising expenditure trends
• Work with and manage the efort to create detailed quarterly and annual forecast reports with actionable insights
• Prepare strategic business insights and analysis to present to BIA clients and C-suite executives
• Speak with the press on behalf of BIA
  
  

Technical Oversight

• Identify new data sources and methodologies to enhance BIA’s forecasting frameworks continuously
• Maintain best practices for data collection, analysis, and reporting
• Ensure accuracy and reliability of all forecasting outputs
  
  

Required Qualifications

• 5 years of Experience in media, preferably from the broadcast and/or digital media
• Bachelor's degree in Statistics, Economics, Mathematics, or a related field
• Proficiency in statistical analysis and modeling tools and manipulating large data sets
• Advanced Excel skills and experience with data visualization tools
  
  

Preferred Qualifications

• Experience with media mix modeling or marketing mix modeling
• Knowledge of key advertising platforms
• Familiarity with Nielsen, Comscore, or similar media measurement tools
• Background in advertising, media planning, or marketing analytics
• Familiarity with new and emerging AI tools
  
  

Skills & Attributes

• Ability to translate complex data into clear insights
• Strong attention to detail and accuracy
• Excellent written and verbal communication abilities
• Ability to work independently and manage multiple projects
  
  

What We Offer

• Competitive salary and comprehensive benefits package
• Collaborative, data-driven work environment
• Opportunity to be impactful to media companies throughout the United States
  
  

We want to hear from you if you're passionate about data, advertising, and predicting future trends. Join us in shaping the media business.