Recruitment and Marketing Specialist

Recruitment & Marketing Specialist

TITLE: Recruitment & Marketing Specialist – (Full-Time)
HOURS: 40 hours per week – salaried, exempt
TRAVEL REQUIREMENTS: up to 40% (Throughout Westmoreland and periodically Fayette County)
SALARY RANGE: $35,000 - $39,000 based on qualifications/experience
WORK LOCATION: 106 North Main Street Greensburg, PA 15601

POSITION SUMMARY:

Big Brothers Big Sisters of the Laurel Region (BBBSLR) seeks a driven and passionate Recruitment Specialist to help build and grow our mission and impact. This role will focus on building meaningful connections, fostering relationships, and implementing effective strategies to enhance mentor recruitment efforts, with an emphasis on long-term sustainability.

The Recruitment Specialist will play a pivotal role in promoting BBBSLR's mission and vision, while effectively communicating the value of volunteering during a critical time when mentors are needed most. Working closely with a collaborative and dynamic team, this individual will help streamline processes and facilitate communication across departments.

This position demands flexibility, adaptability, and exceptional networking and listening skills in a fast-paced environment focused on growth and relationship-building, all while keeping the organization's mission at the forefront.

DUTIES & RESPONSIBILITIES:

Mentor Recruitment Strategy & Outreach

• Serve as a spokesperson and ambassador for Mentor recruitment by clearly articulating our mission and need to internal teams and external audiences
• Work with the team and Board to develop an active strategy for recruiting and retaining volunteer mentors.
• Manage analytics tracking including number of matches made, monthly volunteer inquiries, conversion rates from inquiry to interview and yield rates throughout the onboarding process.
• Identify recruitment obstacles and design solutions and strategies that overcome these obstacles on a continuing basis.
• Understand audiences and volunteer prospects to identify areas of opportunity to leverage recruitment campaigns via marketing channels.
• Effectively lead the BBBSLR Westmoreland Recruitment Committee and create a strategy to leverage participant networks, talents, and influence.
• Analyze recruitment initiative ROI and prioritize appropriately. Project Manage and track all agency recruitment projects, including those owned by other team members, in an effort to increase follow-through and efficiency.
• Use creativity and a human-centered design approach to find the most effective strategies.
• When needed, conduct Volunteer Info Sessions and enrollment components.

Partnerships & Events

• Represent the agency at frequent networking events (virtually or in person) to support recruitment goals and increase visibility. Establish and grow partnerships with event venues, restaurants, and other establishments with the goal of securing locations for in person or virtual recruitment events.
• Establish and grow partnerships with a variety of companies and organizations with the goal of securing Info Sessions, Lunch & Learns (virtual or in person), and other opportunities.
• Create relationships with other BBBS affiliates to learn and implement best practices for Mentor recruitment.
• Identify local events and opportunities in target service communities to generate awareness of BBBS programs for both Mentors and Mentees.
• Plan BBBSLR hosted recruitment/info session events.
• Be an active part in fund development, leveraging your events, relationships and contacts to sustain and create new funding opportunities.

Marketing

• Create marketing collateral when needed including Constant Contact pieces.
• Project manage Facebook and Instagram content as well as create social media content
• Utilize TikTok channel to increase visibility and mentor recruitment.
• Update website as needed utilizing WordPress platform.

SUPERVISION

This position will report to the Executive Director and will work closely with Program staff as well as Events and Development personnel.

60 Day Review and Annual Reviews

SALARY AND BENEFITS

Starting salary range: dependent upon qualifications and experience

Available benefits:

• Flexible schedule
• Work related mileage reimbursement at the IRS approved standard mileage rate.
• Eligible for Paid Time Off (Vacation, Personal and Sick) and 11 Paid Holidays.
• Week between Christmas and New Years off.
• Half of Employee Health Insurance premium is reimbursed monthly after successfully completing probation period.
• Eligible to participate in Simple IRA plan after successful completion of probationary period with up to a 3% employer match.

QUALIFICATIONS

• Commitment to the mission of BBBSLR
• Excellent verbal and written communication, emotional maturity, good judgment, integrity, flexibility, resourcefulness and enthusiasm.
• Professional attitude, manner and a motivated self-starter. Exceptional work ethic and accountability.
• Able to work 40 hours a week based on a flexible schedule including evenings and/or weekends.
• Commitment to the role as advocate to BBBSLR’s culture that revolves around our core values of safety, integrity, passion, customer service, excellence, and communication.
• Demonstrate a commitment to cultural diversity and inclusion that reflects BBBSLR's commitment to JEDI (justice, equity, diversity, and inclusion).
• Current Clearances and background checks.

EDUCATION AND RELATED EXPERIENCE
Bachelor's degree or equivalent professional experience including volunteer management, marketing/communications, or community development.

OR current students in pursuit of a related degree or experience in a similar capacity are encouraged to apply.

SKILLS AND KNOWLEDGE

• Microsoft Office 365, Google Suite and Canva
• Social media platforms, proofing and copy editing
• Website updating (WordPress)
• An articulated belief in the mission of Big Brothers Big Sisters.

WORK ENVIRONMENT
This is a routine office environment that may include flexible work hours and work locations. This could include evenings and/or weekends to meet agency and community needs. Travel required to local communities (Primarily Westmoreland and periodically Fayette Counties), event locations and businesses. The ability to lift items for event set up is essential. A vehicle, valid driver’s license, and minimum state required automobile insurance are required in this position.

JOB RESPONSIBILITIES

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSLR may change the specific job duties with or without prior notice based on the needs of the organization.

EQUAL EMPLOYMENT OPPORTUNITY

BBBSLR provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Job Type: Full-time

Pay: $35,000.00 - $39,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off

Schedule:

• Day shift
• Evening shift
• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $35,000 - $39,000