What are the responsibilities and job description for the Director of Marketing & E-Commerce position at Big Country Dermatology Pharmacy?
Location: Spring Hill, TN (In-Person)
Compensation: $140k - $150k base 15k- 20k performance bonus
Employment Type: Full-Time
Reports to: CEO
About Us: We Play to Win
We’re not just another pharmacy - we’re changing the game in dermatology prescriptions. Ranked #1,406 in the Inc. 5000 Fastest-Growing Companies in 2024, we’re sprinting toward the biggest growth phase in our history.
We don’t settle or accept average and that means attracting top talent who challenges the status quo. Sound like you? Keep reading.
Why This Role?
You aren’t here to keep the lights on - you’re here to ignite growth. We need a visionary leader who knows how to scale e-commerce, elevate brand awareness, and turn marketing dollars into measurable wins.
- Shape & Own the Strategy - You’ll have the freedom to craft the marketing roadmap from the ground up.
- Drive Explosive Growth- Increase e-commerce traffic and boost prescription conversions.
- Make a Real Impact - Every campaign you launch directly affects patient access to life-changing dermatology treatments.
- Build Your Dream Team - Start solo - then hire & lead a powerhouse marketing squad.
- High Impact, High Visibility - Work directly with the CEO and leadership team to influence key business decisions.
Your Impact (What You’ll Own)
- Call the Marketing Plays
- Own the Strategy - Develop and execute B2B & B2C marketing to drive prescription volume.
- Execute Like a Pro - Lead SEO, paid ads, content marketing, and conversion optimization.
- Scale E-Commerce
- Grow web traffic with an aggressive SEO and ad strategy.
- Refine the Funnel - Optimize UX, A/B testing, and acquisition strategies.
- Automate and Dominate - Oversee CRM, email automation, and digital marketing growth tactics.
- Revolutionize the Provider & Patient Journey
- Create a seamless provider experience that strengthens our referral pipeline.
- Improve internal communications and marketing alignment with company goals.
- Make it easy, engaging, and rewarding for patients and providers to choose us.
- Build a World-Class Marketing Team
- Hire, lead, and develop a rockstar internal marketing team in Year 2
- Establish scalable marketing systems for sustainable long-term growth.
Why You’ll Love it Here
- Shape the Strategy - Your ideas, your execution, your impact.
- Competitive Salary Performance Bonus
- Industry Growth Potential - Healthcare e-commerce = massive opportunity
- Work with Leadership - Directly collaborate with the CEO & executive team.
- Make an Impact - Help providers & Patients access top-tier dermatology prescriptions.
- Use Your God-Given Talents - We believe in using our unique gifts to serve others and make a positive difference.
- Live Our Core Values - We are driven by integrity, teamwork, drive, and having a positive attitude in everything we do.
What it Takes
- 7 years in marketing (B2B & B2C)
- 3 years in e-commerce marketing growth
- Bachelor's degree in marketing or related field (MBA a plus).
- Hands-on experienced decision-maker who thrives on tracking results and optimizing strategies.
- Big-picture thinker with a passion for brand growth and marketing disruption
- Bonus: Healthcare, pharma, or telemedicine marketing experience.
Salary : $140,000 - $150,000