Editorial Content, Marketing Manager

***This role will begin as a 40-hour/week 1099 contractor, transitioning to a full-time W-2 employee upon confirmed fit. Preference will be given to Cincinnati-based candidates who can work in-office three days per week.***

Editorial Content, Marketing Manager

Position Type: Contractor to Full-Time

Reports To: CEO

Location: Cincinnati, Ohio

Manages Others: Yes

Hours: 40 hours per week 

Salary Range: $35-$45/hour; $72,000-$76,000

ABOUT BIG ORANGE MARKETING

BigOrange Marketing excels in creating websites and comprehensive digital marketing strategies that elevate businesses' visibility, drive tangible results, and optimize time efficiency. As a dynamic and expanding agency, we focus on delivering specialized marketing solutions for sectors such as information technology, financial services, residential construction, and home improvement industries. 

Our expertise lies in crafting impactful websites and executing full-scale marketing services designed to generate leads consistently. The metric of our success is directly linked to the quantity of leads we secure for our clients each month, ensuring we align our achievements with their growth objectives.

ABOUT THE ROLE

We are seeking an experienced Editorial Content, Marketing Manager to join our team. The ideal candidate brings 4 years of content management experience, showcasing a successful track record in writing for diverse industries and demonstrating advanced SEO knowledge. This role demands a versatile writer who can quickly adapt to each client’s unique brand voice, messaging, industry, and business goals.

Expertise in:

• SEO strategy and crafting lead generating content plans
• Dynamic content development across digital platforms
• Managing a blend of in-house and external freelancers, technicians, and SMEs
• Align with clients’ unique branding, messaging, and industry goals

RESPONSIBILITIES 

• Content Strategy and AI-Supported Creation: Develop and execute digital content strategies that align with client goals. Write and edit high-quality content for blogs, web pages, and email campaigns. Lead creative direction for promotional content and website strategy.
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• Digital Expertise: Apply advanced SEO and technical knowledge across platforms to enhance content performance. 
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• Performance Measurement: Track and analyze campaign outcomes, recommending improvements for future content strategies. SEO Expertise - Review analytics to understand performance. Use that knowledge to craft content plans that will move the needle to help our clients get found and get Marketing Qualified Leads (MQL). Have complete ability to own this process for multiple clients.  
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• Inbound Marketing: Implement inbound marketing strategies to drive traffic and lead generation. Use tools like HubSpot to boost site rankings and expand social media reach.
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• Research & Strategic Insights: Deliver well-researched content, aligning with client needs and industry trends. Identify audience preferences, content gaps, and strategic recommendations.
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• Team Leadership: Coordinate, assign, and manage freelance writers. Mentor in-house copywriters, ensuring high standards and on-time delivery.
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• Project Management: Oversee content projects from start to finish, meeting deadlines and exceeding client expectations.
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• Content Calendar: Develop a comprehensive content calendar in collaboration with cross-functional teams to align with marketing campaigns.
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• Proofreading and Quality Assurance: Conduct content audits to ensure alignment with client expectations and industry standards.

WHAT YOU NEED TO SUCCEED

The ideal candidate is a seasoned professional who thrives on balancing strategic oversight with hands-on engagement. You’re adept at managing multiple priorities, proactively organizing your day, and ensuring seamless transitions between directing and producing high-quality content. Detail-oriented and forward-thinking, you naturally stay ahead of schedules, maintaining consistency across projects. This role is ideal for a person seeking growth in their career and the fast paced environment of growing a startup firm. Most of all, it is an opportunity to lead, mentor, and make an immediate impact on content quality and team success.

Required: 

• Education: BA/BS in Writing, Journalism, Marketing, Business, or related field.
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• Experience: 4 years in content strategy and management, preferably in a digital marketing agency. Skilled at balancing multiple projects with hands-on experience in website development, digital marketing strategy, and WordPress.
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• Writing & Content Development: Exceptional writing and editing abilities, with a talent for adapting brand voices and integrating SEO-driven storytelling.
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• Advanced SEO Expertise: Proficient in SEO best practices and hands-on experience with tools like SEMrush, Ahrefs, or Moz for conducting keyword analysis, SEO audits, and performance tracking.
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• Client-Centric Approach: Strong client engagement skills; able to translate client needs into impactful content strategies and adapt content plans to evolving client goals.
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• Team Leadership: Proven ability to lead, mentor, and manage a team of remote writers with a commitment to high-quality deliverables and timely output.
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• AI and Digital Marketing Savvy: Deep understanding of digital marketing, inbound marketing principles, and platforms like HubSpot, with a focus on SEO, user behavior, and UX design. Skilled in email and social media marketing campaigns and CRM systems.
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• Organizational Excellence: Highly organized, with the ability to juggle multiple projects and prioritize effectively. Naturally detail-oriented, with a structured approach to planning and a preference for proactive quality control.
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• Strong Communicator: Excellent verbal and written communication skills, with a proactive and collaborative approach to client and team relationships.

Bonus Skills: 

• Writing examples in the following industries: Managed Service Providers, Information Technology, Manufacturing, Home Builders & Developers, and Landscaping.
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• Knowledge of best practices to enhance user experience (UX).
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• Experience with Canva, SquareSpace, HubSpot, Constant Contact, Google Analytics, or familiarity with inbound marketing methodology, content management, and social media management.
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• HubSpot certification, or the ability to achieve certification within the first six months of employment.
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• Familiarity with using Asana as a project management tool.

WHAT YOU GET 

We offer a competitive pay rate, aligned with your experience, and provide access to professional development opportunities to enhance your expertise further.

• Collaborative Environment: Work alongside a skilled team of digital strategists, developers, and marketers, all dedicated to achieving success and driving growth for our clients.
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• Flexible Scheduling: Work with a team in the office for 3-4 days per week. Ability to work remotely 2 days per week.  
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• Growth Potential: Opportunities for internal promotion to senior leadership. Ability to be an important part of growing a digital marketing firm for Cincinnati and creating employee ownership opportunities for yourself and your teammates. 

APPLY TODAY!