What are the responsibilities and job description for the Product Marketing Lead position at Bikky?
About Bikky
Restaurants are the heart of our communities - where we go to celebrate life’s memorable moments with those we love, and find comfort and familiarity in the world.
But while the digital and data revolutions have transformed other parts of commerce and hospitality, restaurants haven’t had the same opportunity. The result has been an industry that - on average - has had their profit margins shrink by 5x over the past 20 years.
Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world. We believe that data can fundamentally transform the economic model of the entire restaurant industry - producing better businesses, more jobs, and stronger communities.
Bikky is based in New York City and has raised over $15 million in funding to date, most recently with a Series A in Q4 2023. We’re proud to serve thousands of restaurant locations across the U.S., including major brands like Dave’s Hot Chicken, MOD Pizza, Long John Silver’s, Playa Bowls, Bojangles, and Eggs Up Grill.
About the role
As our Content Lead, you will be responsible for driving the evolution and execution of Bikky’s messaging. Your impact will be visible wherever we talk about Bikky - from the copy on our marketing site, to the strategic narrative of our case studies, to our new content bets.
In this role you will:
- Lead the development and implementation of the strategy for how we communicate the value of data to the restaurant industry.
- Craft and deliver compelling narratives about how Bikky helps restaurants use data to transform their business.
- Build our brand through a full suite of content initiatives, including blog posts, webinars, case studies, and client announcements.
- Partner with sales, customer success, and design to develop new collateral that drives engagement with prospects and customers.
- Own messaging for 1-to-many campaigns, including nurture sequences and prospecting related to industry tradeshows.
As our second marketing hire, you’ll report directly to our co-founder and CEO and have outsized impact on the organization. You’ll work directly on cracking our hardest positioning and messaging problems.
About you
You’re a talented product or content marketer that blends exceptional copywriting and storytelling to craft compelling narratives for our audience. You’ll blend these with creativity and strategic insight to develop new content initiatives, iterate on our messaging across the funnel, and understand how these efforts contribute to our growth goals.
Minimum requirements:
- 5 years of experience in product or content marketing in a B2B, sales-led go to market model.
- Track record of translating complex, technical information into clear, persuasive, and accessible content for non-technical audiences.
- Expert understanding of how different content efforts map directly to audience needs and the company’s growth goals.
- Prior experience managing contract copywriters to consistently deliver high-quality work with short turnaround times.
Preferred:
- Experience marketing a technical SaaS product with a complicated value proposition for non-technical audiences.
- Experience marketing to executive-level stakeholders at mid-market and enterprise companies.
- Adept at using data to craft strong, persuasive narratives.
We want to talk with strong candidates from any background. If you feel you’re a great fit for the role, please reach out even if you don’t meet all of the points above.
Why us
At Bikky, you’ll play a central role in evangelizing how best-in-class technology can transform a historically underserved but deeply loved industry: restaurants. Our audience faces numerous challenges - competition, cost pressures, consumer tastes. You’ll empower them to understand how they can use data to navigate these issues and build thriving, resilient businesses.
Within the role itself, you’ll enjoy broad scope and autonomy. You’ll be only the second marketer on the team with tremendous influence in how we communicate with our audience, from messaging, to copy, to content strategy. You’ll work side by side with the founders to shape our story, help restaurants thrive, and make a lasting mark on a community that matters to us all.
Compensation and Benefits
- $120,000 - $170,000 annual salary. Estimated salary range is inclusive of multiple levels and will be narrowed in the interview process.
- Generous equity compensation
- Top tier healthcare, including medical, vision, and dental with 100% employer coverage
- Ability to participate in a 401k
- Bikky offers a hybrid working environment. For candidates in New York City, we have an office where teammates can opt to work 2-3 times per week.
- Flexible vacation policy
Salary : $120,000 - $170,000
