Digital Marketing Manager

Summary:

Binks is a global brand with a presence in key markets, including the US, Japan, China, Germany, and France. We're looking for a Digital Marketing Manager who is dynamic, strategic, and detail-oriented to lead our social media and digital marketing initiatives. In this role, you will drive the development and execution of strategic content plans, collaborate with our paid media agency to optimize campaigns, and establish best practices across our international markets.

You'll take ownership of managing influencer partnerships, supporting impactful event activations, and leading the charge in leveraging data and creativity to drive measurable results. The ideal candidate is an experienced and self-driven leader, comfortable navigating a fast-paced, startup-like environment, and passionate about defining the marketing path forward.

Key Responsibilities:

Strategic Leadership & Content Strategy

• Lead the development and execution of comprehensive digital marketing strategies for Binks and its subbrands, ensuring alignment across global markets.
• Create and manage strategic content plans for organic and paid social media campaigns, elevating brand awareness and engagement across channels (e.g., Instagram, Facebook, LinkedIn, TikTok, etc.).
• Collaborate with the paid media agency to optimize digital campaigns and maximize ROI, ensuring content and advertising efforts are integrated and efficient.
• Utilize tools like Hootsuite (or similar) for content scheduling, performance analysis, and audience engagement.

Paid Media Coordination

• Act as the primary liaison with the paid media agency, delivering creative assets and ensuring campaigns are on track.
• Collaborate on media strategy and placement, providing insights to improve performance and ROI.
• Monitor campaign progress, holding the agency accountable for KPIs and deadlines.

Influencer Marketing & Partnerships

• Identify, negotiate, and manage influencer relationships that align with Binks’ brand values and objectives.
• Develop and execute influencer campaigns, including product launches, giveaways, and content collaborations.
• Monitor influencer performance, track campaign ROI, and optimize strategies to ensure continuous growth in engagement and brand visibility.

Event Activations & Live Engagement

• Lead the digital components of event marketing, including live streaming, social media coverage, and giveaways at trade shows and industry events.
• Collaborate with global teams to develop creative assets and messaging to support event activations, ensuring consistency and impact across markets.

Data-Driven Performance & Reporting

• Track and analyze digital marketing performance across all platforms, providing actionable insights for optimization.
• Lead the reporting and analysis of influencer partnerships, content campaigns, and event activations, making data-driven recommendations for improvement and scalability.

Global Collaboration & Best Practices

• Partner with marketing teams across regions to ensure consistency in messaging, share assets, and implement best practices.
• Work closely with regional teams to adapt strategies for local market needs while maintaining a unified global brand.

Qualifications:

• Experience: 5 years of experience in digital marketing, including social media, influencer marketing, and paid media campaigns.
• Leadership: Proven experience in leading and managing digital marketing campaigns, with a track record of driving results.
• Influencer Marketing: Strong background in managing influencer relationships, including campaign strategy, negotiation, and performance tracking.
• Tools Proficiency: Proficient in social media management tools (e.g., Hootsuite, Sprout Social), paid media platforms (e.g., Meta Ads Manager, Google Ads), and analytics tools (e.g., Google Analytics).
• Event Marketing: Experience planning and executing live-streamed events or digital activations at trade shows or other events.
• Global Perspective: Experience working with international teams and adapting campaigns to suit diverse markets.
• Soft Skills: Strong leadership, communication, and collaboration skills. Ability to thrive in a fast-paced, entrepreneurial environment.

Why Join Us?

• Lead digital marketing for a global brand with exciting growth opportunities.
• Work with passionate teams across diverse markets and cultures.
• Play a key role in shaping Binks' digital presence and achieving global success.