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Director, HCP KME Neuropsychiatry Marketing

Biogen
Weston, MA Full Time
POSTED ON 1/14/2023 CLOSED ON 6/6/2023

What are the responsibilities and job description for the Director, HCP KME Neuropsychiatry Marketing position at Biogen?

Job Description


About This Role:

The Director of KME Engagement, will be a visible leader within the US Marketing Team, overseeing KME/key professional stakeholder strategies and engagement plans to activate, educate and build advocacy to improve speed to therapy and coordination to improve patient care. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the franchise. More specifically, this position will focus on developing HCP influence mapping and strategic engagement plans and key customer experience solutions that crosscut HCP audiences.

What You’ll Do

  • Create a modern, personalized, and differentiated KME/HCP Customer Engagement Strategy, that is measurable, mutually beneficial and aligned to overall business strategies
  • Ensure launch readiness in the United States including specific KME/Medical Education initiatives and marketing programs that are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
  • Cultivate strong relationships with Alliance Partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.
  • Lead KME marketing initiatives in close collaboration with Alliance Partner and other key functional partners.


Who You Are

  • You have a passion for science and building meaningful relationships with key medical experts
  • You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation
  • You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners
  • You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications

Qualifications
  • Seasoned commercial professional with 10 years of broad commercial experience; minimum 5 years marketing experience in the pharmaceutical or biotechnology industry or equivalent.
  • Demonstrated ability to lead multiple cross-functional teams and influence without authority.
  • Ability to think innovatively in terms of engaging with customers and meeting their needs.
  • Coach, develop and lead cross functional partners
  • Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. A self-starter who functions well both independently and within a team.
  • Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
  • Proven ability to manage multiple projects and priorities to meet deadlines.
  • Bachelor’s degree required

Preferred Skills

Experience within Neuropsychiatry and/or specialty markets


Additional Information


All your information will be kept confidential according to EEO guidelines.

Salary : $139,000 - $176,000

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