What are the responsibilities and job description for the Global Marketing Communications Project Manager position at bioMérieux?
Position Summary:
The Global Clinical Marketing & Commercial Performance department is looking for a Global Marketing Communication Project Manager to join Global Marketing Communications. This role will collaborate closely with global, regional, and local marketing, and cross-functional teams (Legal, Regulatory, Medical Affairs, Quality, Finance, Purchasing, etc.) along with advertising agencies and suppliers, to develop, design and implement marketing communications campaigns and activities through various channels (web, print, digital, events).
Primary Duties:
- Manage the deployment of communication plans, based on the global marketing strategy, including omnichannel digital marketing campaigns.
- Contribute to the implementation of a coherent online and offline customer journey that is aligned with the commercial strategy.
- Create and manage tactics aligned to the marketing strategy of Clinical Operations: from writing the brief to delivery, including recommendations, and managing the implementation with agencies. Matching the tool/format/content to the tactical objective is one of the cornerstones of the Global MarCom project manager's responsibilities, with the ultimate goal of creating an optimal customer experience.
- Manage time, budget, and human resources (i.e. coordination of internal contacts and external agencies) per project and work in agile mode to streamline resource deployment.
- Involve and support Regions & Countries to optimize operational execution:
- Collaborate to gain business insights, maximize adoption, and plan local content adaptation as early as possible.
- Provide them with tools to meet their localization needs (content, assets that meet their local regulations)
- Train and support the regions and countries in the deployment of their campaigns or the creation of local variations.
Education, Skills, & Experience required:
- Minimum bachelor’s degree in communications / marketing or related field
- Minimum 5 years' experience in communications and/or marketing in a large corporate environment or advertising agency.
- Minimum of 5 years in project management experience in a sales and/or marketing environment is required.
- Minimum of 5 years’ experience in digital activation campaigns: database deployment with drip campaigns, content deployment on social media, media buying, etc. is required.
- Experience in the field of diagnostics / life sciences within a commercial organization, is preferred.
- Extensive experience in product launches in an international, matrix environment is preferred.
- Experience working with international contacts - taking cultural differences into account is preferred
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