What are the responsibilities and job description for the Senior Field Marketing Manager position at Birdeye?
Senior Field Marketing Manager at Birdeye in Palo Alto, CA, United States - Apply now!
Location : Remote; Preferred locations : Bay Area, California or Dallas, Texas
Reports to : VP of Demand Generation
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Direct Reports : 1 Field Marketing Manager (located in the US)
About Us : Birdeye is a leader in customer experience and reputation management. We help businesses of all sizes grow by delivering better customer experiences. We are expanding our field marketing efforts significantly for FY25 and are seeking a Senior Field Marketing Manager to drive field event programs, pipeline growth, and annual contract value (ACV).
Role Overview :
As the Senior Field Marketing Manager, you will lead and scale our field marketing initiatives across key regions, with a primary focus on driving pipeline and accelerating deal velocity. You’ll manage the existing Field Marketing Manager while developing and executing creative, ROI-driven field marketing strategies and guerrilla marketing tactics.
Key Responsibilities :
- Own and Build Field Marketing Strategy : Take full ownership of the field marketing strategy for North America, from planning to execution and optimization, ensuring alignment with sales, demand gen, and broader go-to-market objectives.
- Guerrilla and Geo-Fencing Marketing : Lead the creation of innovative guerrilla marketing strategies and geo-targeted mobile campaigns that capitalize on major events and audience concentration, driving post-event engagement (e.g., dinners, meet-ups).
- Cross-functional Collaboration : Work closely with sales, product marketing, customer success, and demand gen teams to localize and adapt field marketing efforts to target personas and territories.
- Event Execution and Measurement : Plan, execute, and measure field marketing events, roadshows, and trade shows with a strong focus on driving pipeline and accelerating deals. Track key event metrics, such as lead flow, pipeline contribution, and overall ROI.
- Team Leadership : Lead, coach, and mentor the Field Marketing Manager, ensuring effective teamwork and scaling the field marketing program across multiple regions.
- Innovative Program Development : Continuously refine field marketing tactics and programs, experimenting with new marketing approaches and tools (tactical dinners or lunch and learns, regional campaigns, etc.) to increase impact and engagement.
- Reporting and Optimization : Establish processes for tracking and optimizing field marketing performance, providing regular reports on lead generation, pipeline contribution, and ROI to leadership.
- Budget Ownership : Manage the field marketing budget, making data-driven decisions to allocate resources effectively and maximize return on investment.
Requirements :
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