What are the responsibilities and job description for the Sr. Marketing Brand Specialist position at BISSELL Homecare, Inc.?
Overview
Responsible for assisting in the implementation and execution of the marketing plan for both new and existing products on our Deep Cleaning Consumables marketing team. The individual in this role will learn the fundamentals of marketing -- consumer understanding, category analysis, market research, creative asset development and product launch -- in addition to interaction with other critical departments required to grow the business -- sales, integrated marketing, product marketing, consumer design, etc. It is the expectation that the individual will grow significantly in this position and be promoted up within the department.
Responsibilities
REQUIRED CORE COMPETENCIES
Responsible for assisting in the implementation and execution of the marketing plan for both new and existing products on our Deep Cleaning Consumables marketing team. The individual in this role will learn the fundamentals of marketing -- consumer understanding, category analysis, market research, creative asset development and product launch -- in addition to interaction with other critical departments required to grow the business -- sales, integrated marketing, product marketing, consumer design, etc. It is the expectation that the individual will grow significantly in this position and be promoted up within the department.
Responsibilities
- Support Global product launches for new innovation and derivatives
- Develop go-to-market materials (packaging, point of purchase material, product videos, a content, etc.), partnering with outside and inside team members/agencies
- Structure new products in the system and update and maintain product matrices and claims
- Manage sales samples and prototypes
- Develop, manage and drive timelines
- Understand the consumer, perform data analysis and measurement
- Lead market research projects in partnership with consumer strategy & insights and product experience team
- Conduct analysis and draw conclusions & recommendations from research
- Analyze data to understand the deeper level of what is happening over time (trends) and causes (why)
- Conduct business and market analysis, define conclusions and publish recommendations
- Analyze market and competitive landscape, including product, competition, advertising, and trade merchandising to conclude what is driving or negatively affecting the business
- Conduct competitive analysis for new and current products as it relates to pricing, features and packaging
- Manage competitive matrix by retailer, which includes updating store product scope, current product claims and features
- Support sales and customer presentations
- Ensure sales and internal presentations have current, up to date information
- Coordinate product samples for sales calls and internal/customer presentations
- Help support driving growth in e-commerce
- Present to internal teams, agencies and smaller customers
- Coordinate demos and samples for customer presentations and hero launch development
- Manage product lifecycle & maintenance, including Product & Part Request forms, Obsolescence forms, Coupons / IRC’s, Inserts, etc.
- May be required to perform other duties as needed
REQUIRED CORE COMPETENCIES
- Functional/Technical Expertise
- Global Business Acumen
- Self-Management & Organization
- Learning Versatility
- Delivers Results
- Judgment and Decision Making
- Managerial Courage
- Continuous Improvement
- Degree minimum: Bachelor’s degree
- Specific concentration: Marketing or Business
- Experience level: 3-6 years in Marketing or related field
- Proficient in Microsoft Word, Excel and PowerPoint
- Driven to progress and accomplish key workstreams on time
- Meticulous attention to detail
- Proven excellence in cross-functional collaboration
- Able to analyze data to form conclusions and recommendations
- Excellent executive presence and presentation skills
