What are the responsibilities and job description for the Sr. Digital Marketing Specialist position at Wolverine Worldwide?
Current employees, please apply in Workday.
The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100 year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.
The Senior Digital Marketing Specialist supports the development and execution of digital marketing efforts for the Work Group brands through paid media; collaborates with Ecommerce team to ensure alignment across digital channels; drives results and support brand goals through digital means.
Primary Duties
Normal office environment. Some travel may be required
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100 year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.
The Senior Digital Marketing Specialist supports the development and execution of digital marketing efforts for the Work Group brands through paid media; collaborates with Ecommerce team to ensure alignment across digital channels; drives results and support brand goals through digital means.
Primary Duties
- Implement comprehensive paid media campaigns across multiple paid media platforms to support brand and product launches
- Collaborate with eCommerce teams to align on calendar and messaging, ensuring seamless integration across digital marketing efforts
- Partner with internal stakeholders to align paid media efforts with broader marketing goals.
- Apply consumer insights and understanding to paid media strategies, audience segments, and creative development
- Work with content, design, and development teams to create engaging ad creatives
- Continuously analyze campaign performance and provide actionable insights.
- Stay updated on trends and changes in paid media platforms, algorithms, and best practices.
- Explore emerging paid media channels and technologies to identify new growth opportunities.
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
- Bachelor’s degree or equivalent experience required.
- 2 years of footwear and/or digital marketing experience and social media savvy
- Strong appreciation for consumer insights
- MS Outlook, Excel, Windows, and PowerPoint proficiency
- Must be able to work autonomously as well as part of a team.
- Strong written communication skills
- Strong project management, time management, and attention to detail while simultaneously managing multiple projects.
Normal office environment. Some travel may be required
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
