Demo

Digital Video Marketing Specialist

iMPact Business Group
Grand Rapids, MI Full Time
POSTED ON 3/5/2025
AVAILABLE BEFORE 6/5/2025

If you're passionate about video content and digital marketing, we'd love to hear from you! Apply today and help us create engaging, high-impact video campaigns.

Job Overview

We are seeking a Digital Video Marketing Specialist to create compelling video content that enhances brand awareness, engages audiences, and drives conversions. This role requires a mix of creativity, storytelling, and data-driven decision-making to develop video marketing strategies across various digital platforms.

Key Responsibilities :

  • Plan, create, and edit high-quality video content for digital marketing campaigns, social media, websites, and paid advertising.
  • Develop video strategies to support brand storytelling, product launches, and promotional initiatives.
  • Optimize videos for different platforms (YouTube, Instagram, TikTok, LinkedIn, Facebook, etc.), ensuring best practices for each channel.
  • Manage video production from concept to completion, including scripting, shooting, and post-production editing.
  • Collaborate with marketing, social media, and content teams to align video content with brand messaging and business goals.
  • Utilize motion graphics, animations, and other visual effects to enhance video content.
  • Analyze video performance metrics and optimize content based on engagement, conversion rates, and audience insights.
  • Stay up-to-date with the latest video trends, tools, and best practices to keep content fresh and relevant.
  • Manage video content calendars and ensure timely delivery of marketing assets.

Qualifications & Skills :

  • Experience : 2-5 years in video marketing, digital marketing, or content creation.
  • Technical Skills : Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, or similar).
  • Content Strategy : Understanding of storytelling, brand positioning, and audience engagement techniques.
  • Social Media Expertise : Experience optimizing video content for various social media platforms.
  • Analytics & Optimization : Familiarity with video analytics tools (YouTube Analytics, Facebook Insights, Google Analytics, etc.).
  • Project Management : Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
  • Creativity & Innovation : A strong sense of visual storytelling, creative direction, and digital media trends.
  • Preferred Qualifications :

  • Experience with animation, motion graphics, or live-streaming video.
  • Knowledge of SEO for video content.
  • Background in photography or graphic design is a plus.
  • Understanding of paid video advertising (YouTube Ads, Facebook Ads, TikTok Ads).
  • Hands-on experience with innovative video marketing strategies.
  • Collaborative team culture with room for professional growth.
  • If you're passionate about video content and digital marketing, we'd love to hear from you! Apply today and help us create engaging, high-impact video campaigns.

    Salary : $35 - $40

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