What are the responsibilities and job description for the SEO Specialist and online marketing position at BK Roofing and Remodeling?
Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that enhance our online presence and drive engagement. This role requires a strong understanding of various digital marketing channels, including social media, search engine marketing, and e-commerce platforms.
Duties
- Develop and execute comprehensive digital marketing campaigns across multiple channels to increase brand awareness and drive traffic.
- Manage social media accounts, creating engaging content that resonates with our target audience while monitoring engagement metrics.
- Utilize Search Engine Marketing (SEM) techniques to optimize paid advertising campaigns on platforms such as Google Ads.
- Analyze website performance using tools like Google Search Console, ensuring optimal visibility on search engines through effective use of metadata.
- Collaborate with the e-commerce team to enhance online sales strategies and improve user experience on the website.
- Create and maintain content on WordPress, ensuring that all information is up-to-date and aligned with our branding efforts.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
Skills
- Proficiency in HTML for basic website updates and troubleshooting.
- Strong knowledge of social media management tools and best practices.
- Experience with SEM strategies and tools, particularly Google Ads.
- Familiarity with e-commerce platforms and digital marketing principles.
- Proficient in using Google Search Console for performance analysis.
- Understanding of metadata optimization techniques to improve SEO efforts.
- Experience with WordPress for content management is preferred.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
Join us in this exciting opportunity to make a significant impact on our digital presence while growing your career in the fast-paced world of digital marketing!
Job Types: Full-time, Contract
Pay: $60,528.00 - $66,520.00 per year
Experience:
- SEO: 2 years (Required)
Work Location: Hybrid remote in Hackettstown, NJ 07840
Salary : $60,528 - $66,520