What are the responsibilities and job description for the Business Intelligence and Marketing Expert position at Blachford Acoustics Group?
Marketing Strategy and Planning
The Commercial Insights and Market Research Manager will develop and execute a comprehensive marketing plan that aligns with Blachford Acoustics Group's goals and objectives.
- Data-Driven Approach: Ensure a data-driven approach to market positioning and customer engagement.
- Market Research: Conduct in-depth market research to analyze industry trends, customer behaviors, and competitive landscapes.
- Competitive Intelligence: Gather and analyze competitive intelligence to clearly articulate the strengths and weaknesses of competitors.
- Sales Partnerships: Partner with sales teams to identify the best areas to target within customer organizations and provide insights on pricing strategies.
Qualifications and Experience
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 5 years of marketing experience in a manufacturing or B2B environment.
- Proficiency in marketing automation platforms and analytics tools.
