Digital Marketing Strategist

About Us

Black Futures Lab (501c3) works to make Black communities powerful in politics. BFL transforms Black communities into constituencies that wield independent political power at the municipal, state, and federal levels. The problems our communities face are complex; the solutions to those problems require imagination, experimentation, and political power. We advance strategies that help us imagine the alternatives we deserve while building political power at the local, state, and national levels to implement those alternatives. To learn more about the Black Futures Lab, please visit www.blackfutureslab.org.

Black Futures Lab is hiring for a Digital Marketing Strategist position. This is a remote and shared position with the Black Futures Lab's sister organization, Black to the Future Action Fund (501c4).  Reporting directly to the Deputy Director, Communications, this role is a key member of the Communications Department.

Position Summary

The Digital Marketing Strategist will contribute to Black Futures Lab and Black to the Future Action Fund's growth and success by strategically creating inspirational, compelling, and impactful digital engagement and marketing campaigns designed to reach a broad cross-section of Black communities.

As a hands-on, execution-focused role, the Digital Marketing Strategist will be responsible for the development of integrated marketing and communication strategies to amplify our programs and impact, enhance our organization's brand and visibility, engage our audiences, and advance our mission. This includes leveraging expertise in strategic digital marketing, communications, email marketing, advertising, content creation, asset management, and technical website skills to amplify our marketing efforts.

This position requires a blend of strategic thinking, creative execution, and analytical skills to drive impactful campaigns across various marketing channels. This work will be multi-pronged, encompassing effective planning, integration, and collaboration across teams to execute its internal and external strategies and programs. It's an ideal opportunity for an enthusiastic, hard-working individual with a creative and entrepreneurial spirit.

Key Responsibilities

Website Management

• Oversees website design, optimization and maintenance in alignment with SEO/SEM best practices to improve website visibility and search engine rankings, ensuring a seamless and engaging user experience
• Create and manage website updates in collaboration with internal teams, including page creation and layout, on-page SEO, blogs, and edits
• Assist with managing Google Ads and Analytics, both tactically and strategically, to understand our online presence across website and digital ad channels
  
  
  

Email Marketing & Digital Advertising

• Develop, execute, and optimize end-to-end email marketing strategies, from concept to delivery and analysis
• Create engaging and hard-hitting email and digital content campaigns (newsletters, event marketing, ads, etc.) that resonate with our audiences and align with our brand voice, including writing copy, designing appealing visuals and videos, and drafting persuasive calls to action
• Segment and manage email audience lists, ensuring accurate targeting, tagging, and personalized communication based on demographics, preferences, and behaviors
• Identify opportunities for email optimization and implementing A/B testing to analyze performance metrics to evaluate campaign effectiveness and engagement rates
• Plan, execute, and optimize paid digital advertising campaigns across platforms such as, but not limited to, Google Ads, Meta (Facebook), Instagram, and YouTube.
• Develop targeted ad strategies to drive traffic, conversions, and audience engagement
• Monitor ad performance metrics (e.g., CTR, ROI, impressions) and adjust campaigns to improve outcomes
• Research and recommend emerging digital advertising trends and tools to enhance outreach and effectiveness
• Build out and own media buys for various advertising platforms and overseeing the day-to-day execution of paid media
  
  
  

Digital Asset Management and Content Creation

• Build and maintain a robust digital asset management library of evergreen and tentpole content (toolkits, one-pagers, graphics, etc.) that drives continuous engagement and lead generation
• Organize and manage content with digital asset management library ensuring it meets brand guidelines
• Collect and create high-quality content for various marketing channels, including written, visual, and video pieces (emails, blog posts, case studies, ads, web, etc.) and other innovative opportunities to educate, empower, and engage our audience. This includes performing outreach to staff, program alumni, partners, and a myriad of stakeholders to source compelling content.
• Collaborate with graphic designers to ideate and enhance the appearance of creative assets according to brand standards.
• Manage and own editorial and content marketing calendar in collaboration with the Communications Department
  
  
  

Reporting & Project Management

• Proactively prepare reporting dashboards and provide key insights for internal and external stakeholders to inform decision-making and improve future efforts
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI
• Track and analyze digital advertising and website metrics to measure the effectiveness of campaigns and strategies.
• Work with cross-departmental teams and external partners to ensure alignment and integration of marketing efforts across various channels and platforms
• Develop and manage project timelines, track progress, and address any issues that arise to keep projects on schedule.
  
  
  

Additional Duties:

• Ability to successfully manage complex, fast-moving, and unexpected communications and digital marketing opportunities, including select crisis situations
• Working with Communications team to plan, execute, and implement the infrastructure to build an engaging and thriving online community of stakeholders
• Other duties and responsibilities as assigned
  
  

Qualifications for Digital Marketing Strategist Role

Education and Experience:

• At least five years of integrated digital marketing and communications experience with documented outcomes, including strategic planning and execution
• At least two years of experience working on political or electoral campaigns
• A demonstrated commitment to justice and liberation for all people and alignment with our core mission and values
  
  
  

Skills and Abilities:

• Proven track record in developing and executing successful communications and marketing strategies that enhances brand awareness and reputation
• Excellent communication, writing, editing and storytelling skills (across media) and experience engaging with a broad range of stakeholders
• Deep knowledge and experience with digital communications, website management, email marketing, and event promotion tools such as WordPress, Eventbrite, Mobilize, and Mailchimp a plus
• Demonstrated graphic design, photography, and videography skills; proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Final Cut Pro), Canva, and CapCut a plus
• In-depth understanding of analytics tools (e.g., Google Analytics, Google Ads, social media insights) and ability to interpret data to drive decision-making
• Strong understanding of HTML, CSS, and responsive email design, including A/B testing and data-driven decision making
• Proficiency in managing paid advertising campaigns using platforms such as Google Ads, Meta Ads Manager (Facebook/Instagram), and LinkedIn Ads.
• Knowledge of ad targeting techniques, keyword research, and audience segmentation to maximize campaign reach and efficiency.
• Strong decision-making capabilities with the ability to manage overlapping projects while prioritizing incoming requests and meeting deadlines.
• Proficiency with Microsoft 365 (Office) suite and/or Google Drive suite
• Familiarity with monday.com and/or other workflow management/productivity systems
• Experience working with Black and LGBTQOC communities
• Excellent leadership abilities
• Ability to travel as needed
  
  
  

Other Responsibilities:

• Ability to successfully manage complex, fast-moving, and unexpected communications opportunities, including select crisis situations
• Ability to be available via text and/or phone to address urgent concerns and requests if they arise
  
  
  

Physical Demands:

• Able to work on a computer, including sitting at a desk for extended periods of time with or without reasonable accommodation; manual dexterity to operate a keyboard; able to see or read a computer screen and printed material with or without vision aids; able to speak clearly and in audible tones on the phone and in-person and be understood by others; able to hear and understand speech, including on the phone; able to understand and follow oral and written instructions; able to occasionally lift objects weighing up to 10 pounds.
  
  
  

Work Environment:

• This is a remote position. Office hours are 10 am - 6 pm local time. Work hours may be adjusted to accommodate team members in other time zones. Travel for in-person quarterly meetings is required.
  
  
  

Compensation and Benefits:

• Pay for this position is commensurate with experience and responsibilities. The estimated salary range for this position is $80,000-85,000. Black Futures Lab / Black to the Future Action Fund offers comprehensive benefits packages including but not limited to medical, dental, vision, life insurance, employee assistance, and other resources to support a centered, healthy quality of life for staff and their families. This position is full-time at 40 hours a week.
  
  
  

Reasonable Accommodations:

Black Futures Lab and Black to the Future Action Fund are committed to providing equal employment opportunities and supporting an inclusive environment for all applicants. If you require reasonable accommodations during the application or interview process, please reach out to us at people@blackfutureslab.org. We are here to ensure that all applicants can participate fully and fairly in our hiring process.

Application Deadline:

We are thrilled to invite dedicated and visionary applicants to apply for this impactful role with Black Futures Lab and Black to the Future Action Fund. The application deadline is January 31, 2025. However, we will be reviewing applications on a rolling basis, so applying early increases your chances of being considered promptly. Don't miss this opportunity to be part of our mission to empower Black communities.

Black Futures Lab and Black to the Future Action fund contract with Resilient Strategies LLC for backend and operational support, including hiring and employment. Resilient Strategies is an equal opportunity, affirmative action employer. Folks who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.