Digital Marketing Strategist

****Experience Required & Location Required

JOB OVERVIEW
We are seeking a creative and results-driven Digital Marketing Strategist to join our dynamic team. In this role, you will be responsible for developing and executing innovative digital marketing strategies that drive brand awareness, engagement, and conversions.

YOUR PERSONALITY
- Competitive
- Action Driven
- Team Player

ONBOARDING & TRAINING
- You will work closely with the CEO (current main strategist) to improve current systems/processes for strategy development.
- You will work closely with cross-functional teams to enhance our online presence and optimize our digital marketing efforts across various channels.

DUTIES: Two Parts of the role
- Strategy: Develop digital strategies for our clients in the various industries listed below. Typcially, we do 12-month strategies and make adjustments based on performance.

- Performance: Monitor the performance of those strategies on a monthly basis through our analytics software meeting with clients on a monthly and quarterly basis to provide insights into the data. All client facing meetings will be with the account manager present.

Duties

• Develop comprehensive digital marketing strategies that align with business goals and target audience needs for our Clients. Industries:

- Industrial / Manufacturing (robotics, services, plastics, machinery and equipment)
- Professional Services (law firms, private health practices, hospitals, etc)
- Technology (Saas, Fintech, Cybersecurity, etc)
- Consumer & Retail (Ecomm, Consumer Products, Food & Bev, etc)
- Real Estate & Dev (residential, commercial, architecture, construction)

• Usage of our custom GPT's built to assist with specific client knowledge, direction and value proposition

Marketing Verticals
- Website
- SEO
- Social Media
- Paid Media
- Earned Media
- Content Marketing (written articles, case studies, white papers, blogs, etc)
- Video Production (organic and paid media placement)
- Marketing Automation
- Email Marketing

YOUR ABILITIES:

• Analyze website performance using analytics tools, providing insights and recommendations for improvement.
• Work with the internal team to review strategy/performance on SEO and Paid Media campaigns.
• Work with the creative team to create engaging content for various digital channels, including social media, email marketing, and blogs.
• Collaborate with graphic design teams to produce visually appealing marketing materials.
• Implement conversion optimization techniques to maximize lead generation and sales opportunities.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Conduct A/B testing on campaigns to determine effectiveness and refine strategies accordingly.

REQUIREMENTS

• 5 years minimum experience managing multiple brands strategies
• Prefer marketing agency environment experience.
• Self-starter
• Proven experience in digital marketing, preferably in a strategist or similar role.
• Strong understanding of current digital marketing effectiveness and outside of the box thinking.
• Experience with advertising platforms such as Google Ads and social media advertising.
• Familiarity with analytics tools (e.g., Google Analytics) for tracking performance metrics.
• Knowledge of SEO principles and best practices to enhance online visibility.
• Excellent communication skills with the ability to present ideas clearly and effectively.
• Strong analytical skills with a data-driven mindset for decision-making.
• Creative thinking with a passion for staying ahead of digital marketing trends.

WORK SCHEDULE

• M-Th: In the office in Lakeway, TX
• Friday: Optional work remote

Join us in becoming the dominating force in Digital Marketing.

Job Type: Full-time

Pay: $65,000.00 - $82,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Lakeway, TX 78734

Salary : $65,000 - $82,000